Why You Like Certain Foods, According to Science

I’m from Texas and I’ll always tell you my favorite burger is from Whataburger. Whether or not it’s the best burger is beside the point. Eating a Whataburger burger transcends taste, because cooked into that patty and slathered on those buns are memories that no other burger could conjure—I taste football games and road trips and late-night snacks against the dusty backdrop of a Texas evening.

You’ve heard it here before and you’ll hear it here again: Eating is never just the simple act of consuming food and converting it to energy. While that’s certainly part of it, the food we eat is almost always implicated with meanings and associations that reveal histories, tell stories, and teach us about ourselves and the world around us.

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(via Food52)