Behind The Genius Of Guinness, Ireland's Most Popular Tourist Attraction

Beyond ingredients and recipes, Guinness has used aggressive exporting and clever marketing to become a global brand.

Dublin’s Guinness Storehouse is a cross between a museum and a marketing campaign, and an homage to the history and taste of the world’s best-known stout.

(Image credit: Jirka Matousek/Flickr)

(via NPR)

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