It stands for Bitcoin…

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x=0,E=e(4)},{}]},{},["loader"]);<br /> <!--<br /><!--[if (gte mso 9)|(IE)]>--></p> <p> table {border-collapse: collapse;}<br /> table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}<br /> img {-ms-interpolation-mode: bicubic;}</p> <p></p> <div class="webkit" style="font-family: arial, sans-serif"> <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 100% !important" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" valign="top" width="100%"> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" class="outer" role="content-container" width="100%"> <tbody> <tr> <td width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" style="max-width: 600px;padding: 0 0px;width: 100%" width="100%"> <tbody> <tr> <td align="left" bgcolor="#FFFFFF" role="modules-container" style="color: #000000;padding: 0px;text-align: left" width="100%"> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module preheader preheader-hide" role="module" style="color: transparent;height: 0;width: 0" width="100%"> <tbody> <tr> <td role="module-content"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"> </td> </tr> </tbody> </table> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module footer" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" style="padding: 10px 0px"> <table align="center" border="0" cellpadding="0" cellspacing="0" style="padding: 0 5px" width="100%"> <tbody> <tr role="module-content"> <td align="center" class="templateColumnContainer" valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr id="intro"> <td colspan="2" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 18px;letter-spacing: -1px;line-height: 120%;padding: 20px 0">IHOP launched a genius social media hoax claiming they were changing their name to IHOb... and the internet went bonkers.</td> </tr> <tr style="vertical-align: bottom"> <td class="leftColumnContent" role="column-one" style="height: 100%;padding-top: 20px"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=top%20logo" target="_blank" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 24px;font-weight: bold;line-height: 100%;text-decoration: none">The Hustle</a></td> <td class="rightColumnContent" role="column-two" style="font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;height: 100%;line-height: 18px;text-align: right" align="right">Tues, Jun 12</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="module" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" role="module-content" style="padding-top: 10px" valign="top"> <a href="https://www.indiegogo.com/projects/target-fetch-auto-replenish-your-home-essentials/reft/17303003/hustle-01" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/06/ihob_20180611220708.gif" style="height: auto;width: 100%" /></a> </td> </tr> <tr> <td style="font-family: 'Courier New',sans-serif;font-weight: bold;line-height: 120%;padding-top: 10px">Brought to you by <a href="https://www.indiegogo.com/projects/target-fetch-auto-replenish-your-home-essentials/reft/17303003/hustle-01" target="_blank" style="color: #ed4d1f;text-decoration: none">Target Fetch</a>… beta test the future.</td> </tr> </tbody> </table> </td> </tr> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>IHOb proves marketing hoaxes work better than ever in the age of social media </strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Eight days ago, IHOP <a href="https://twitter.com/IHOb/status/1003682801042915328" target="_blank" style="color: #ed4d1f;text-decoration: none">announced</a> plans to flip the ‘P’ in its name to a ‘B’ -- and for a week the internet exploded with criticism, frustration, and guessing. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">B for what? Breakfast? Breakdancing? <a href="https://twitter.com/harmongreg/status/1004320885183049728?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fmoney.cnn.com%2F2018%2F06%2F06%2Finvesting%2Fihop-ihob%2Findex.html" target="_blank" style="color: #ed4d1f;text-decoration: none">Bitcoin</a>?</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Yesterday the iconic 60-year-old pancake brand finally <a href="https://www.usatoday.com/story/money/2018/06/11/ihop-becomes-ihob-burgers/682515002/" target="_blank" style="color: #ed4d1f;text-decoration: none">revealed</a> the answer: Burgers. More importantly, IHOP revealed it was all a stunt. </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Turns out you CAN teach an old business new branding</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">IHOP’s brand name was a blessing that became a curse -- the company was so synonymous with breakfast that it had trouble selling lunch and dinner.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So, when stagnant sales forced the chain’s parent to <a href="https://www.usatoday.com/story/money/2018/02/21/applebees-ihop-closing-stores-parent-company-seeks-buy-more-brands/359553002/" target="_blank" style="color: #ed4d1f;text-decoration: none">close</a> 30+ branches, IHOP’s marketing department needed a way to remind loyal breakfasters that it served more than just ’cakes. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Enter <a href="https://twitter.com/IHOb/status/1003682801042915328" target="_blank" style="color: #ed4d1f;text-decoration: none">IHOb</a>: A video announcing (but not explaining) plans to change the brand’s famous name.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Everyone from Chrissy Teigen to Wendy’s had thoughts…</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Exactly as the company hoped. The brand posted the announcement on Twitter, then stoked the fires of social media indignation with a <a href="https://twitter.com/IHOb/status/1004093182227959809" target="_blank" style="color: #ed4d1f;text-decoration: none">quiz</a> prompting users to guess “what could it b?”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As varied reactions rolled in, IHOP bantered with <a href="https://twitter.com/IHOb/status/1006243058935988230" target="_blank" style="color: #ed4d1f;text-decoration: none">celebrities</a>, <a href="https://twitter.com/IHOb/status/1006237281676492805" target="_blank" style="color: #ed4d1f;text-decoration: none">pro sports teams</a> and <a href="https://twitter.com/IHOb/status/1004405655728480258" target="_blank" style="color: #ed4d1f;text-decoration: none">news outlets</a>, firing off quips like, “the blot thickens.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But, engagement numbers don’t lie. By the time of the burger’s reveal, the original <a href="https://twitter.com/IHOb/status/1003682801042915328" target="_blank" style="color: #ed4d1f;text-decoration: none">video</a> had racked up 6m+ views and been shared thousands of times.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Publicity stunts: Good refreshers for big brands</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Remember the “The Artist formerly known as Prince” stunt? Or the “accidentally” risque photo of Marilyn Monroe’s billowing skirt (which was choreographed)? If so, you’re proof that PR stunts make an impression.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Like IHOP, Prince and Monroe were already well-known -- but the fakery went a long, memorable way. Now, in the viral vortex of social media, a hoax (AKA a “lie” or “marketing strategy”) goes even longer.</p> </td> </tr> <tr> <td id="link" style="font-family: 'Courier New',courier,monospace;font-size: 26px;line-height: 120%;padding: 15px 0;text-align: center" align="center">I’m going to Pancake Hut</td> </tr> <tr> <td> <table style="text-align: center;width: 100%"> <tbody> <tr> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.facebook.com/hustlecon/posts/2047517908841402" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/06/share_fb-6.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.linkedin.com/shareArticle?mini=true&summary=International+House+of+Brilliant+Marketing&url=https%3A%2F%2Fthehustle.co%2FIHOP-IHOb-marketing%3Futm_campaign%3D6%252F12%253A%2BIHOB%26utm_content%3DIHOP-IHOb-marketing%26utm_medium%3Demail%26utm_source%3Ddaily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/06/share_li-6.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://twitter.com/intent/tweet?text=International+House+of+Brilliant+Marketing&url=https%3A%2F%2Fthehustle.co%2FIHOP-IHOb-marketing%3Futm_campaign%3D6%252F12%253A%2BIHOB%26utm_content%3DIHOP-IHOb-marketing%26utm_medium%3Demail%26utm_source%3Ddaily&via=Hustle_Says" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/06/share_tw-6.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://thehustle.co/IHOP-IHOb-marketing?utm_campaign=6%2F12%3A+IHOB&utm_content=IHOP-IHOb-marketing&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/06/share_new-6.jpg" /></a></td> </tr> </tbody> </table> </td> </tr> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Adaptive Insights pulls an IPO bait-and-switch with a $1.55B sale to Workday</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Adaptive Insights, a cloud business planning platform that <a href="https://www.prnewswire.com/news-releases/adaptive-insights-files-registration-statement-for-proposed-initial-public-offering-300650450.html" target="_blank" style="color: #ed4d1f;text-decoration: none">filed</a> for an IPO just a few weeks ago on May 17 with an expected <a href="https://www.reuters.com/article/us-adaptive-insight-m-a-workday/workday-to-buy-adaptive-insights-for-1-55-billion-idUSKBN1J71DS" target="_blank" style="color: #ed4d1f;text-decoration: none">$600m</a> valuation, found a better option yesterday: A $1.55B sale to Workday.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Ahhh, the ol’ IPO-acquisition shootout...</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">IPO announcements often provoke big companies with itchy trigger fingers and lots of financial ammo to acquire from the hip. This Workday buyout, like the recent PayPal-iZettle <a href="https://thehustle.co/paypal-payments-mobile/" target="_blank" style="color: #ed4d1f;text-decoration: none">deal</a>, is a perfect example of that strategy.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">With software acquisitions on a hot streak in 2018 -- Microsoft-Github (<a href="https://thehustle.co/microsoft-github-cloud/" target="_blank" style="color: #ed4d1f;text-decoration: none">$7.5B</a>), Salesforce-MuleSoft (<a href="http://fortune.com/2018/03/20/salesforce-mulesoft-acquisition-deal/" target="_blank" style="color: #ed4d1f;text-decoration: none">$6.8B</a>), Adobe-Magento (<a href="http://news.adobe.com/press-release/corporate/adobe-acquire-magento-commerce" target="_blank" style="color: #ed4d1f;text-decoration: none">$1.68B</a>) -- Adaptive Insights chose a great time to IPO (or threaten to). But why would Workday shell out such a premium?</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Workday has more cash than time</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Workday, which makes an on-demand platform for finance and HR, went public in 2012 at an unexpectedly high valuation of <a href="https://www.wsj.com/articles/SB10000872396390444799904578052411733809482" target="_blank" style="color: #ed4d1f;text-decoration: none">$9.5B</a> -- but in the past 6 years the company has grown into a <a href="https://techcrunch.com/2018/06/11/workday-acquires-financial-modelling-startup-adaptive-insights-for-1-55b/" target="_blank" style="color: #ed4d1f;text-decoration: none">$27B</a> HR colossus.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">With stock up <a href="https://www.wsj.com/articles/workday-to-buy-adaptive-insights-for-1-55-billion-1528721685" target="_blank" style="color: #ed4d1f;text-decoration: none">27%</a> over the past year, Workday has even more cash than usual -- which it has used to buy several businesses that will help Workday scale its machine-learning cloud solutions faster (first <a href="https://medium.com/workday-engineering/workday-acquires-skipflag-286dc8d3bfe7" target="_blank" style="color: #ed4d1f;text-decoration: none">SkipFlag</a>, then <a href="https://techcrunch.com/2018/06/08/workday-acquires-rallyteam-to-fuel-machine-learning-efforts/" target="_blank" style="color: #ed4d1f;text-decoration: none">Rallyteam</a>, now <a href="https://techcrunch.com/2018/06/11/workday-acquires-financial-modelling-startup-adaptive-insights-for-1-55b/" target="_blank" style="color: #ed4d1f;text-decoration: none">Adaptive Insights</a>).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The Adaptive Insights acquisition will accelerate Workday’s product development by 2-3 years, CEO Aneel Bhusri told the <a href="https://techcrunch.com/2018/06/11/workday-acquires-financial-modelling-startup-adaptive-insights-for-1-55b/" target="_blank" style="color: #ed4d1f;text-decoration: none">WSJ</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">You know what they say: if you love what you do...</p> </td> </tr> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/Workday-IPO-bait-and-switch?utm_campaign=6%2F12%3A+IHOB&utm_content=Workday-IPO-bait-and-switch&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2018/06/sharelinkbutton-17.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/Workday-IPO-bait-and-switch?utm_campaign=6%2F12%3A+IHOB&utm_content=Workday-IPO-bait-and-switch&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">You’ll sell Workday your life</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Crypto markets lose $42B after a South Korean coin exchange was hacked</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The South Korean coin exchange Coinrail was hacked over the weekend, causing a loss of about $42B in market value, and a <em>real</em> headache for some of the currencies longing for the good times of 2017.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to <a href="https://www.bloomberg.com/news/articles/2018-06-10/bitcoin-tumbles-most-in-two-weeks-amid-south-korea-exchange-hack" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>Bloomberg</em></a><em>,</em> the price of Bitcoin dropped almost 12% since the end of the workweek last Friday, and most other major virtual currencies fell as well, sending the market value of digital assets to a two-month low of $298B, down from about $830B in January.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Volatility has found its niche</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The South Korean exchange was among the world’s Top 100 most active venues, with a 24-hour volume of about <a href="https://coinmarketcap.com/exchanges/volume/24-hour/all/" target="_blank" style="color: #ed4d1f;text-decoration: none">$2.65m</a> before the hack took place -- then came the <em>dumpening.</em></p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">After a <a href="https://twitter.com/Coinrail_Korea/status/1005650529773486080" target="_blank" style="color: #ed4d1f;text-decoration: none">tweet</a> from Coinrail confirmed the cyber-attack over the weekend, people bounced without hesitation, leading to a loss of almost 30% of the coins traded on the exchange.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Fool us twice… </strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The virtual coin market’s lost some of its luster over the past several months, following a string of cyber heists (for example the nearly <a href="https://www.theguardian.com/technology/2018/jun/11/bitcoin-price-cryptocurrency-hacked-south-korea-coincheck" target="_blank" style="color: #ed4d1f;text-decoration: none">$500m</a> stolen from Japanese exchange Coincheck last January).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And it looks like this time, people weren’t willing to stick around for the fireworks.</p> </td> </tr> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/coinrail-bitcoin-hack?utm_campaign=6%2F12%3A+IHOB&utm_content=coinrail-bitcoin-hack&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2018/06/sharelinkbutton-18.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/coinrail-bitcoin-hack?utm_campaign=6%2F12%3A+IHOB&utm_content=coinrail-bitcoin-hack&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">HODLing out for a hero</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>US podcast ad revenue hit record numbers in 2017</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Podcasts are pretty much everything these days -- whether it’s Marc Maron’s latest <em>WTF</em>, or someone finally getting around to the first season of Serial, the talkies are back and they’re taking the world by storm.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">What they <em>haven’t</em> been taking, historically, is big ad dollars.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But 2017 is out to set the record straight: Last year, the US podcasting industry’s ad-revenue was <a href="https://techcrunch.com/2018/06/11/u-s-podcast-ad-revenues-hit-record-314-million-in-2017/" target="_blank" style="color: #ed4d1f;text-decoration: none">up a full 86% from 2016</a> to hit $314m.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><em>Whoa, wait. $314m… for the entire industry?</em></p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>It’s a glass half empty/half full kinda thing</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">While $314m is a big increase for the industry, it’s still peanuts compared to TV’s <a href="https://www.recode.net/2018/6/11/17448802/podcast-advertising-2017-iab-small" target="_blank" style="color: #ed4d1f;text-decoration: none">$68.5B</a> -- even newspapers made $16.6B in revenue last year.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s simple: People may <em>love</em> podcasts, but advertisers don’t (yet) and they aren’t willing to put up the dough.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Which is why we choose “half full”</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><em>Recode</em> points out there’s no effective way for advertisers to automate their ad buys across a network of podcasts, which is part of what makes podcasts so awesome as a listener. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">See, big reason that people love podcasts so much is <em>because </em>advertisers can’t gouge a single Geico ad into the eyes of millions like they can during an episode of <em>The</em> <em>Big Bang Theory</em>. And forget about amoebic targeted ads -- 67% of podcast ads are read by the host -- which is why people don’t have to hear ads every five seconds while they learn <em>HowStuffWorks.</em></p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Plus, analysts expects the industry to hit <a href="https://www.radioworld.com/news-and-business/iab-u-s-podcast-ad-revenue-passed-310m-in-2017" target="_blank" style="color: #ed4d1f;text-decoration: none">$659m</a> in ad revenue by 2020, meaning there’s big room for growth in this insanely popular, yet, still fledgling industry.</p> </td> </tr> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/podcast-ad-revenue?utm_campaign=6%2F12%3A+IHOB&utm_content=podcast-ad-revenue&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2018/06/sharelinkbutton-19.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/podcast-ad-revenue?utm_campaign=6%2F12%3A+IHOB&utm_content=podcast-ad-revenue&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">”Now, a word from our sponsors”</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td id="break1" style="height: 50px"> </td> </tr> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><img height="30" src="http://blog.doral360.com/wp-content/uploads/2018/06/hustlecon_small-1.jpg" style="height: 30px;width: 60px" width="60" /></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 160px" align="center" bgcolor="#000000">hustle con-tent</td> </tr> </tbody> </table> </td> </tr> <tr id="hc"> <td bgcolor="#ffffff" valign="top" style="padding-bottom: 10px"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Justin Kan and the ‘Golden Snitch’ of business strategies</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In Silicon Valley, one name makes eyebrows shoot up, eyes sparkle with recognition, heartbeats race. Who is this unicorn of a man who makes entrepreneurs throughout the Bay Area tingle with possibility?</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Justin Kan.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">To say Justin is a serial entrepreneur is putting it lightly. He started Exec (acquired by Handybook), Socialcam (acquired by Autodesk), Justin.tv (ever heard of it?), and -- of course -- Twitch (acquired by <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> for $970m).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So what does a guy with so much startup experience do with his acquisition riches? Start another company, of course.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Which brings us to Atrium, a company created to navigate the single roadblock every startup faces: Legal services.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Atrium is a tech-first, high-growth law firm that connects startups with lawyers who specialize in tech-first, high-growth companies. </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>And while building Atrium, Justin and co made a huge breakthrough</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">They figured out how to integrate their fundraising strategy with customer acquisition.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s basically the Golden Snitch of strategies.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And at <strong>Hustle Con NEXT FRIDAY</strong>, Justin is going to explain how it works.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">If you wanna hear this --- and trust me, you do -- grab your ticket to Hustle Con before prices go up on Thursday.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">-- Kera, Legal Language Googler at The Hustle </p> </td> </tr> <tr> <td style="padding: 20px 0;text-align: center;width: 100%" align="center"><a href="https://hustlecon.com/" target="_blank" style="background: #ffffff;border: 2px solid #000000;color: #000000;font-family: 'Courier New',courier,monospace;font-weight: bold;letter-spacing: -0.5px;padding: 10px 15px;text-decoration: none">GET YOUR TICKETS →</a></td> </tr> <tr> <td id="spacer" style="padding-top: 110px"> </td> </tr> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><img height="30" src="http://blog.doral360.com/wp-content/uploads/2018/06/eml_icon-1.jpg" style="height: 30px;width: 46px" width="46" /></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 190px" align="center" bgcolor="#000000">early, mid, late</td> </tr> </tbody> </table> </td> </tr> <tr> <td style="background: #ececec;color: #3e3e3e;padding: 15px 15px 5px" bgcolor="#ececec"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In this section, we examine trends and products floating around the web and place them on the much-loved adoption curve.</p> </td> </tr> <tr> <td style="padding-top: 20px"> <h2 style="font-size: 22px;font-weight: bold;line-height: 120%;margin-bottom: 6px;margin-top: 16px"><strong>Early:</strong> <a href="https://www.indiegogo.com/projects/target-fetch-auto-replenish-your-home-essentials/reft/17303003/hustle-01" target="_blank" style="color: #ed4d1f;font-weight: normal;text-decoration: none">Beta testing Target’s new home essential delivery service [AD]</a></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The future is HERE. A paper towel holder that knows when you need to restock and orders for you. A soap dispenser that tracks your soup usage and orders more. A TP spindle that -- you guessed it -- keeps you stocked automatically. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">If that sounds like a future you want to be a part of, we’re about to give you early access. Contribute to the Indiegogo campaign to pilot Target Fetch -- a new subscription service that automatically delivers those home essentials you can’t live without, but can’t find the time to buy. <strong>[</strong><a href="https://www.indiegogo.com/projects/target-fetch-auto-replenish-your-home-essentials/reft/17303003/hustle-01" target="_blank" style="color: #ed4d1f;text-decoration: none"><strong>Target</strong></a><strong>]</strong></p> <h2 style="font-size: 22px;font-weight: bold;line-height: 120%;margin-bottom: 6px;margin-top: 16px"><strong>Mid:</strong> <a href="https://www.leonandgeorge.com/" target="_blank" style="color: #ed4d1f;font-weight: normal;text-decoration: none">Blanketing your office with trendy plants</a></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">If you thought we’d hit peak plant with the succulent craze, think again. These days, the “it” leaves sound more like Harry Potter plants than potted plants. We’re talking species like the Cascading Pothos, Bird of Paradise, and, of course, Monstera Deliciosa.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Even trendier? Hiring a <a href="https://www.leonandgeorge.com/plants/collection/medium-plants" target="_blank" style="color: #ed4d1f;text-decoration: none">subscription plant maintenance service</a> to rent, deliver, and care for them in your office. There are tons of hip plant-care companies popping up that take the work out of keeping your office green -- as long as you have green to give them. <strong>[</strong><a href="https://www.leonandgeorge.com/" target="_blank" style="color: #ed4d1f;text-decoration: none"><strong>LEON & GEORGE</strong></a><strong>]</strong></p> <h2 style="font-size: 22px;font-weight: bold;line-height: 120%;margin-bottom: 6px;margin-top: 16px"><strong>Late:</strong> <a href="http://money.cnn.com/2018/06/11/technology/net-neutrality-repeal-explained/index.html" target="_blank" style="color: #ed4d1f;font-weight: normal;text-decoration: none">The last push for net neutrality</a></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Despite final hour efforts to resurrect net neutrality, the FCC’s repeal officially went into effect yesterday. That means the regulations that prevent internet service providers from restricting access to certain content or charging more for faster connectivity to certain sites are lifted.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In May, the Senate voted to reinstate net neutrality, but so far, the bill hasn’t been able to pass through the House of Representatives, so, while there’s still a light at the end of the tunnel, right now it’s looking more like a candle in the wind. <strong>[</strong><a href="http://money.cnn.com/2018/06/11/technology/net-neutrality-repeal-explained/index.html" target="_blank" style="color: #ed4d1f;text-decoration: none"><strong>CNN</strong></a><strong>]</strong></p> </td> </tr> <tr> <td id="spacer" style="padding-top: 80px"> </td> </tr> <tr> <td style="font-family: 'Courier New',serif;text-align: center" align="center">This edition of The Hustle was brought to you by</td> </tr> <tr> <td> <br /><a href="https://www.indiegogo.com/projects/target-fetch-auto-replenish-your-home-essentials/reft/17303003/hustle-01" target="_blank" style="color: #ed4d1f;text-decoration: none"><br /><img src="http://blog.doral360.com/wp-content/uploads/2018/06/targetfetch_20180606182222.jpg" style="height: 100px;width: 250px" /><br /></a></td> </tr> <tr id="sponsored"> <td bgcolor="#ffffff" role="module-content"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>“I hate wiping my butt with paper towels”</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Look, I’m a procrastinator. Especially when it comes to taking care of my basic needs. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Grocery shopping? <em>I’ll eat popcorn for dinner. </em>Laundry? <em>This shirt doesn’t smell thaaat bad. </em>Toilet paper? <em>I’ll ration for days. </em></p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Prioritizing the home essentials like TP and paper towels are hard. So, naturally, the post-work, late-night, must-do-this-or-I’ll-die Target run is part of my M.O.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Thankfully, Target is making it so we never have to do that again. WE’RE LIVIN’ IN THE FUTURE, FOLKS.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><a href="https://www.indiegogo.com/projects/target-fetch-auto-replenish-your-home-essentials/reft/17303003/hustle-01" target="_blank" style="color: #ed4d1f;text-decoration: none"><strong>Target Fetch</strong></a><strong> saves lives, one roll of TP at a time</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The geniuses at Target are already living in 3018, so they created Target Fetch -- a subscription service that automatically reorders the stuff you use all the time.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">They’re piloting <a href="https://www.indiegogo.com/projects/target-fetch-auto-replenish-your-home-essentials/reft/17303003/hustle-01" target="_blank" style="color: #ed4d1f;text-decoration: none">Target Fetch</a> right now for early-adopting, home-goods-procrastinators like you and me. Or for people who literally don’t have time to run to the store, like my BFF who has twin toddlers, a puppy, and TBH probably not enough wine.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Become an early Target Fetch supporter by backing their new smart products on <a href="https://www.indiegogo.com/projects/target-fetch-auto-replenish-your-home-essentials/reft/17303003/hustle-01" target="_blank" style="color: #ed4d1f;text-decoration: none">Indiegogo</a>. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Even better? Back ‘em by purchasing any combo of their 3 smart products -- a toilet paper spindle, paper towel holder, and/or soap pump -- and get a 6 or 12-month <a href="https://www.indiegogo.com/projects/target-fetch-auto-replenish-your-home-essentials/reft/17303003/hustle-01" target="_blank" style="color: #ed4d1f;text-decoration: none">membership</a> to pilot this home delivery magic before anyone else.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">See ya in the future, nerds.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><em>- Becca “I can make this roll last for weeks” Sherman</em></p> </td> </tr> <tr> <td id="ender" style="padding-top: 54px"> </td> </tr> <tr> <td style="padding-bottom: 20px"> <table> <tr> <td rowspan="3" style="vertical-align: middle" valign="middle"><img src="http://blog.doral360.com/wp-content/uploads/2018/06/music_bars-5.gif" style="height: auto;width: 20px" /></td> <td style="font-family: 'Courier New',courier,monospace;font-size: 14px;font-weight: bold;line-height: 120%;padding-left: 10px;padding-right: 10px;padding-top: 3px;vertical-align: middle;width: 64px" rowspan="3" valign="middle">Now Playing:</td> </tr> <tr> <td><a href="https://open.spotify.com/track/5HdsvEANeFPc1pYNe6Ju2b?si=mBNJEsFFSE-MrWx14SdpEw" target="_blank" style="color: #ed4d1f;text-decoration: none"><strong>New Streets, Wilder Maker</strong></a>. A song for warm nights and roof parties. ‘Tis the season, after all.</td> </tr> </table> </td> </tr> <tr> <td> <table style="border-spacing: 0"> <tr> <td style="background: #000000;color: #ffffff;font-size: 32px;font-weight: bold;line-height: 100%;max-width: 100px;padding: 10px 10px 0px;text-align: center" align="center" bgcolor="#000000" /> <td style="background: #000000;font-family: 'Arial',sans-serif;font-size: 14px;font-weight: bold;padding: 5px 10px;text-align: right;width: 100%" rowspan="2" align="right" bgcolor="#000000"> <a href="https://ambassadors.thehustle.co/refer-a-friend?email=[%email%]" target="_blank" style="background: #ff5938;color: #ffffff;font-size: 12px;padding: 12px 10px;text-decoration: none" /></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Arial',sans-serif;font-size: 8px;font-weight: normal;letter-spacing: 1px;line-height: 100%;padding: 4px 20px 10px;text-align: center" align="center " bgcolor="#000000 " /> </tr> <tr> <td 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<p>The post <a rel="nofollow" href="https://thehustle.co/it-stands-for-bitcoin/" target="_blank">It stands for Bitcoin…</a> appeared first on <a rel="nofollow" href="https://thehustle.co" target="_blank">The Hustle</a>.</p> <p> <br /> <font size="-1">(via The Hustle)</font></p> <script type="text/javascript"> jQuery(document).ready(function($) { $.post('http://blog.<a href="http://www.doral360.com" target="_blank" title="doral360.com on DORAL 360">doral360.com</a>/wp-admin/admin-ajax.php', {action: 'wpt_view_count', id: '31494'}); }); </script> <script type="text/javascript"> jQuery(document).ready(function($) { $.post('http://blog.<a href="http://www.doral360.com" target="_blank" title="doral360.com on DORAL 360">doral360.com</a>/wp-admin/admin-ajax.php', {action: 'mts_view_count', id: '31494'}); }); </script> </div> <div class="bottomad"> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- DORAL 360 - Responsive --> <ins class="adsbygoogle" 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