Have any incriminating info online?

</p> <p><!--[if !mso]>>--></p> <p> <!--<br /><!--[if (gte mso 9)|(IE)]>--></p> <p> table {border-collapse: collapse;}<br /> table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}<br /> img {-ms-interpolation-mode: bicubic;}</p> <p><![CDATA[body {<br /> color: #000000;<br /> }<br /> body a {<br /> color: #ed4d1f; text-decoration: none;<br /> }<br /> body {<br /> font-family: arial, sans-serif;<br /> }<br /> @media screen and (max-width:480px) {<br /> .preheader .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> .preheader .leftColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> table[class="wrapper-<a href="http://blog.doral360.com/2000/01/01/mobile/" title="mobile on DORAL 360">mobile</a>"] {<br /> width: 100% !important; table-layout: fixed;<br /> }<br /> img[class="max-width"] {<br /> height: auto !important;<br /> }<br /> a[class="bulletproof-button"] {<br /> display: block !important; width: auto !important; font-size: 80%; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> // 2 columns #templateColumns {<br /> width: 100% !important;<br /> }<br /> .templateColumnContainer {<br /> display: block !important; width: 100% !important; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> }<br /> ]]></p> <div class="webkit" style="font-family: arial, sans-serif"> <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 100% !important" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" valign="top" width="100%"> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" class="outer" role="content-container" width="100%"> <tbody> <tr> <td width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" style="max-width: 600px;padding: 0 0px;width: 100%" width="100%"> <tbody> <tr> <td align="left" bgcolor="#FFFFFF" role="modules-container" style="color: #000000;padding: 0px;text-align: left" width="100%"> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module preheader preheader-hide" role="module" style="color: transparent;height: 0;width: 0" width="100%"> <tbody> <tr> <td role="module-content"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"> </td> </tr> </tbody> </table> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module footer" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" style="padding: 10px 0px"> <table align="center" border="0" cellpadding="0" cellspacing="0" style="padding: 0 5px" width="100%"> <tbody><!-- START DYNAMIC CONTENT --><br /><!-- START HEADER --></p> <tr role="module-content"> <td align="center" class="templateColumnContainer" valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr id="intro"> <td colspan="2" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 18px;letter-spacing: -1px;line-height: 120%;padding: 20px 0">They’re allowing citizens to remove themselves from certain search results on the internet.</td> </tr> <tr style="vertical-align: bottom"> <td class="leftColumnContent" role="column-one" style="height: 100%;padding-top: 20px"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=top%20logo" target="_blank" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 24px;font-weight: bold;line-height: 100%;text-decoration: none">The Hustle</a></td> <td class="rightColumnContent" role="column-two" style="font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;height: 100%;line-height: 18px;text-align: right" align="right">Thur, Mar 1</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="module" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" role="module-content" style="padding-top: 10px" valign="top"> <a href="http://go.thoughtleaders.io/MondayTheHustle010318C" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/3.1_forgotten_20180301023653.jpg" style="height: auto;width: 100%" /></a> </td> </tr> <tr> <td style="font-family: 'Courier New',sans-serif;font-weight: bold;line-height: 120%;padding-top: 10px">Brought to you by <a href="http://go.thoughtleaders.io/MondayTheHustle010318C" target="_blank" style="color: #ed4d1f;text-decoration: none">monday.com</a>… it makes “Shark Week” a reality.</td> </tr> </tbody> </table> </td> </tr> <p><!-- END HEADER --></p> <p> <!-- START SHARE ME NOW BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>In the EU, people have a right to be removed from certain search results</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">American law places a premium on freedom of speech and transparency of information when it comes to regulating search engines.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But in the EU, where individual data privacy is more strictly enforced, citizens have what’s called a “<a href="http://www.bbc.com/news/technology-43211897" target="_blank" style="color: #ed4d1f;text-decoration: none">right to be forgotten</a>,” which mandates that Google must remove certain search results upon request to wipe them from the digital record.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>How to be “forgotten”</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The “right to be forgotten” allows Europeans to send requests to Google (and other search engines) to remove certain links that express “inaccurate, inadequate, irrelevant or excessive” information about them.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Requests, submitted through an online form, are manually vetted by an “<a href="http://fortune.com/2018/02/28/google-right-to-be-forgotten-europe-reasons-eu/" target="_blank" style="color: #ed4d1f;text-decoration: none">Advisory Council</a>” of professors, lawyers, and government officials selected by Google. Once approved, Google removes the offending search from its results (though the content itself remains online).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Since 2014, Google has received 655k individual requests demanding the removal of more than 2.4m links; some requests are still pending, but 43% (some 901k links) have been approved so far.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Who is requesting these removals?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to a recent <a href="https://drive.google.com/file/d/1H4MKNwf5MgeztG7OnJRnl3ym3gIT3HUK/view" target="_blank" style="color: #ed4d1f;text-decoration: none">transparency report</a> released by Google, 89% of the requests come from everyday citizens wishing to protect their private information; the other 11% — which is more problematic — include corporations, politicians, and public figures.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In the past <a href="http://www.businessinsider.com/google-right-to-be-forgotten-law-in-america-2018-2?r=UK&IR=T" target="_blank" style="color: #ed4d1f;text-decoration: none">3 years</a>, government officials have sent in requests to “scrub” 34k links from the internet, putting the practice under ethical scrutiny.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Companies have taken full advantage of the “right to be forgotten”: A cottage industry of “reputation consulting firms” has popped up, promising to whitewash corporations’ online standing by filing thousands of link removal requests.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>These laws give Google massive ethical power</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In considering which requests get granted, Google considers a multitude of factors, including “whether the content relates to the requester’s professional life, a past crime, political office, position in public life, or whether the content is self-authored content… or is journalistic in nature.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But as <a href="https://www.npr.org/sections/thetwo-way/2018/02/28/589411543/google-received-650-000-right-to-be-forgotten-requests-since-2014" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>NPR</em></a> notes, what this really means is that a private company has the power to determine what is or isn’t in the “public interest,” which rides a dangerous line between one’s right to privacy and straight-up censorship.</p> </td> </tr> <p><!-- START SHARING --></p> <tr> <td id="link" style="font-family: 'Courier New',courier,monospace;font-size: 26px;line-height: 120%;padding: 15px 0;text-align: center" align="center">Request: Pls delete my MySpace!</td> </tr> <tr> <td> <table style="text-align: center;width: 100%"> <tbody> <tr> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.facebook.com/hustlecon/posts/1999445010315359" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/share_fb.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.linkedin.com/shareArticle?mini=true&summary=What%E2%80%99s+more+important%3A+freedom+of+expression+or+the+right+to+privacy%3F&url=https%3A%2F%2Fthehustle.co%2FEU-can-remove-you-from-search-results%3Futm_campaign%3D3%252F1%2B-%2BCHANGE%26utm_content%3DEU-can-remove-you-from-search-results%26utm_medium%3Demail%26utm_source%3Ddaily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/share_li.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://twitter.com/intent/tweet?text=What%E2%80%99s+more+important%3A+freedom+of+expression+or+the+right+to+privacy%3F&url=https%3A%2F%2Fthehustle.co%2FEU-can-remove-you-from-search-results%3Futm_campaign%3D3%252F1%2B-%2BCHANGE%26utm_content%3DEU-can-remove-you-from-search-results%26utm_medium%3Demail%26utm_source%3Ddaily&via=Hustle_Says" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/share_tw.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://thehustle.co/EU-can-remove-you-from-search-results?utm_campaign=3%2F1+-+CHANGE&utm_content=EU-can-remove-you-from-search-results&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/share_new.jpg" /></a></td> </tr> </tbody> </table> </td> </tr> <p><!-- END SHARING --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END SHARE ME NOW BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Palantir has been secretly testing ‘Minority Report’-like predictive policing technology </strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Since 2004, the data-mining company Palantir has quietly signed lucrative contracts with the Pentagon and United States intelligence services.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to a report by <a href="https://www.theverge.com/2018/2/27/17054740/palantir-predictive-policing-tool-new-orleans-nopd" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>The Verge</em></a>, the CIA-backed company also has been silently testing a technology in New Orleans that would give Philip K. Dick a run for his money: predictive policing software to help cut down on violent crime in the city.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>This is obviously very controversial</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The technology relies on an <a href="https://www.theguardian.com/world/2017/jul/30/palantir-peter-thiel-cia-data-crime-police" target="_blank" style="color: #ed4d1f;text-decoration: none">algorithm</a> that absorbs data on locations, times, and dates of previously committed crimes, then submits hotspots on a map for police officers to patrol. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">One glaring problem with this: Researchers have found that it may promote racial profiling. A <a href="http://onlinelibrary.wiley.com/doi/10.1111/j.1740-9713.2016.00960.x/pdf" target="_blank" style="color: #ed4d1f;text-decoration: none">2016 study</a> suggested the algorithm replicated “systemic bias” against heavily policed communities of color, and that historical crime data did not accurately foresee future criminal activity.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Until now, it wasn’t public knowledge</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Palantir reportedly took advantage of a <a href="https://www.theverge.com/2018/2/27/17054740/palantir-predictive-policing-tool-new-orleans-nopd" target="_blank" style="color: #ed4d1f;text-decoration: none">loophole</a> that allowed it to categorize its work as part of a “philanthropic relationship” with the city through Mayor Mitch Landrieu’s NOLA For Life program — and the initiative never passed through a public review process.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The deal has been renewed three times since 2012 and was set to end last week. But as of Thursday morning, neither the city nor Palantir have commented on the current status of the program.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/palantir-testing-predictive-policing-technology?utm_campaign=3%2F1+-+CHANGE&utm_content=palantir-testing-predictive-policing-technology&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2018/03/sharelinkbutton.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/palantir-testing-predictive-policing-technology?utm_campaign=3%2F1+-+CHANGE&utm_content=palantir-testing-predictive-policing-technology&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Gonna go take a shower now</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Spotify is finally going public</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Earlier this year, we reported that Spotify <a href="https://thehustle.co/spotify-files-for-ipo" target="_blank" style="color: #ed4d1f;text-decoration: none">filed paperwork to go public</a>. Now, it’s official.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Yesterday, the world’s largest music streaming service filed for a direct listing IPO, enabling their shares to hit the open market sooner than a conventional IPO.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to Spotify, shares traded as high as $132.50 on private markets, which would give the company a valuation of more than <a href="https://www.cnbc.com/2018/02/28/spotify-files-for-ipo.html" target="_blank" style="color: #ed4d1f;text-decoration: none">$23B</a>.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Finally some numbers</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Until now, the company has been somewhat vague when disclosing their financials, but according to the filing, the company posted almost $5B in revenue last year.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As of last December, Spotify recorded <a href="https://www.theverge.com/2018/2/28/16846064/spotify-ipo-public-offering-announced-music-streaming" target="_blank" style="color: #ed4d1f;text-decoration: none">159m</a> monthly active users and a whopping 71m paid premium subscribers, bringing in 46% more than the year prior. Their closest competitor, Apple, is far behind in the race, with 36m subscribers.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Spotify also lost a lot in 2017</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As good as their 2017 was, they also recorded losses of $1.5B, mostly because of a non-recurring transaction expense with Tencent.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Turning a profit has been a sore subject with the company in the past, as most of their revenue is committed to paying licensing fees and ever-fluctuating royalty rates to music labels, publishers, and songwriters. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">They have reportedly paid more than <a href="https://www.cnbc.com/2018/02/28/how-spotify-licenses-and-pays-for-music-rights.html" target="_blank" style="color: #ed4d1f;text-decoration: none">$9.7B</a> in such royalties since their launch in 2006.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/spotify-going-?utm_campaign=3%2F1+-+CHANGE&utm_content=spotify-going-&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2018/03/sharelinkbutton-1.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/spotify-going-?utm_campaign=3%2F1+-+CHANGE&utm_content=spotify-going-&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Music streaming is tight</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Why do brands want to be the ‘official sponsor’ of the NFL? </strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Ex-”Official Pizza of the NFL,” Papa John’s, ended its troubled relationship with the league in an <a href="http://www.espn.com/nfl/story/_/id/22597858/papa-johns-nfl-end-sponsorship-deal" target="_blank" style="color: #ed4d1f;text-decoration: none">alleged</a> “mutual decision.” The NFL didn’t take long to get over the breakup. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">One day after ditching Papa, commish Roger Goodell announced the league had <a href="http://www.latimes.com/business/la-fi-nfl-pizza-hut-20180228-story.html" target="_blank" style="color: #ed4d1f;text-decoration: none">found</a> a new pizza-partner that could “make the at-home NFL experience more exciting”: Pizza Hut. </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Major fumble</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Papa John’s became the first sponsor in NFL history that failed to finish out an “official” sponsorship. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">While the terms of the Papa John’s deal remained private, the $1.4B <a href="http://profootballtalk.nbcsports.com/2015/11/04/bud-light-sponsorship-will-pay-the-nfl-1-4-billion-over-six-years/" target="_blank" style="color: #ed4d1f;text-decoration: none">price tag</a> on Bud Light’s 6-year deal suggests Papa John’s likely left a slice of ‘za worth hundreds of millions sitting in the box (their shares also <a href="http://fortune.com/2018/02/28/papa-johns-stock-plummets-after-nfl-sponsorship-deal-ends/" target="_blank" style="color: #ed4d1f;text-decoration: none">fell</a> more than 8% after the announcement).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">NFL sponsorship revenue <a href="http://www.sponsorship.com/Report/2018/01/29/NFL-Sponsorship-Revenue-Totals-$1-32-Billion-In-20.aspx" target="_blank" style="color: #ed4d1f;text-decoration: none">totaled</a> $1.32B this past season (a 5.9% YoY increase), despite declining TV ratings. So, why do advertisers like Pizza Hut jump at the chance to serve ads to a dwindling audience on a declining medium?</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>The NFL knows its fans — and they like beer and pizza </strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The 30+ companies that pay to be “official” NFL sponsors include Castrol (motor oil), Bridgestone (tires), Anheuser-Busch InBev (beer), USAA (military insurance), Ford (trucks) — and now Pizza Hut.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And the roll call of official NFL sponsors is identical to your Uncle Gary’s shopping list for a reason: <a href="https://cdn2.hubspot.net/hub/304927/file-2395712248-pdf/Reports/NFL_Fans_Audience_Report_Q1_2015.pdf?submissionGuid=e7c143b7-d707-41eb-b9ca-24d2264b2766" target="_blank" style="color: #ed4d1f;text-decoration: none">Research</a> shows that a majority of NFL fans are middle-aged men — they’re 20% more likely than the average consumer to buy brands they see advertised.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So as long Uncle Gary keeps painting his face for the Browns, “official” sponsors will continue to pay their way into his man-cave.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/why-do-brands-want-to-sponsor-the-nfl/?utm_source=daily&utm_medium=email&utm_campaign=3%2F1%20-%20search%20results&utm_content=why-do-brands-want-to-sponsor-the-nfl%2F" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2018/03/sharelinkbutton-2.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/why-do-brands-want-to-sponsor-the-nfl/?utm_source=daily&utm_medium=email&utm_campaign=3%2F1%20-%20search%20results&utm_content=why-do-brands-want-to-sponsor-the-nfl%2F" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">From side-slice to the main cheese</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="height: 50px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START THINGS HEADER --></p> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><span class="sg-image"><img height="30" src="http://blog.doral360.com/wp-content/uploads/2018/03/85138cbf687db28dd8dca26d7a3ff6b5b0c89c5b32df1ffcce0c655e3e6e0245f1fc8f6ec643c51d1e9311faa9e2f58a97d73804336e83200561caaa14ea5011.jpg" style="height: 30px;width: 60px" width="60" /></span></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 190px" align="center" bgcolor="#000000">things you should…</td> </tr> </tbody> </table> </td> </tr> <tr> <td bgcolor="#ffffff" valign="top" style="padding-top: 20px" /> </tr> <p><!-- END THINGS HEADER --></p> <p> <!-- START SINGLE THING --></p> <tr> <td> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 18px">DRINK FROM: <span style="font-weight: normal">OXO Good Grips Double-Wall Travel Mug, $11.99</span></h4> <p dir="ltr" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 16px"> This sexy, sturdy travel mug is perfect for the person that wants to throw their empty coffee thermos into their bag without the fear of spillage. It’s a battle-tested drinking container that’s also easy to clean, so when you do get around to rinsing the thing, it won’t be a hassle.</p> <p><a href="https://www.oxo.com/products/beverage/travel-mugs/double-wall-travel-mug-15oz?atrkid=V3ADW4C21112D_50502707164_pla-296303633664__232983706317_g_c_pla__1o5&gclid=CjwKCAiAtdDTBRArEiwAPT4y-yg39YWW_IFFdVBL-6Y0jZkxHVqn_tEh6p3SaZ0-NjPaZZ0nTV_s3RoCEA0QAvD_BwE#blue" target="_blank" style="color: #ed4d1f;font-size: 14px;font-weight: bold;line-height: 200%;text-decoration: none">GET THAT CUPPA JOE →</a> </p> </td> </tr> <p><!-- END SINGLE THING --></p> <p> <!-- START SINGLE THING --></p> <tr> <td> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 18px">LISTEN TO: <span style="font-weight: normal">Design Matters podcast, free</span></h4> <p dir="ltr" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 16px"> Way before podcasts were cool, Debbie Millman started Design Matters in 2003. Millman talks to guests about everything from how Disney movies get animated to how the TED conference began. These episodes are chock-full of wisdom that you can apply to any part of your life or business.</p> <p><a href="https://itunes.apple.com/us/podcast/design-matters-debbie-millman/id328074695?mt=2" target="_blank" style="color: #ed4d1f;font-size: 14px;font-weight: bold;line-height: 200%;text-decoration: none">TECHNOLOGY ENTERTAINMENT DEBBIE →</a> </p> </td> </tr> <p><!-- END SINGLE THING --></p> <p> <!-- START SINGLE THING --></p> <tr> <td> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 18px">BOOK: <span style="font-weight: normal">Hipcamp, $15+</span></h4> <p dir="ltr" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 16px"> Are you interested in camping in beautiful places but not interested in waiting on lists for months and/or fighting off chipper outdoorspeople at 5 am to get a campsite? Enter Hipcamp, the <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a> of camping. Yes, we said the <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a> of camping — get over it.</p> <p><a href="https://www.hipcamp.com/" target="_blank" style="color: #ed4d1f;font-size: 14px;font-weight: bold;line-height: 200%;text-decoration: none">GET OUT THERE →</a> </p> </td> </tr> <p><!-- END SINGLE THING --></p> <p> <!-- START SINGLE THING --></p> <tr> <td> <span class="sg-image"><img height="20" src="http://blog.doral360.com/wp-content/uploads/2018/03/6289efb06577d74a73d37ae54b9b55d84366f428a8fa79282de1d175aa6efdaf15fe63787a13da0e26c3dcdb688c179a8edd1364913a43a44d3f2ac1b91c6d08.jpg" style="height: 20px;width: 100px" width="100" /></span></p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 18px">LOUNGE: <span style="font-weight: normal">with ShipStation at SXSW, FREE entry</span></h4> <p dir="ltr" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 16px"> Attending SXSW? Stop by the ShipStation Lounge for free food, drinks, and giveaways. And while you’re chillin, jumpstart your business with Volusion Ecommerce. Get your website and payments set up for free, then stay for the Shark Tank Panel, “After The Handshake,” starting at 5pm.</p> <p><a href="https://www.eventbrite.com/e/the-shipstation-lounge-experience-tickets-43026343953?aff=thehustle" target="_blank" style="color: #ed4d1f;font-size: 14px;font-weight: bold;line-height: 200%;text-decoration: none">RESERVE A BEAN BAG →</a> </p> </td> </tr> <p><!-- END SINGLE THING --></p> <p> <!-- START SINGLE THING --></p> <tr> <td> <span class="sg-image"><img height="20" src="http://blog.doral360.com/wp-content/uploads/2018/03/6289efb06577d74a73d37ae54b9b55d84366f428a8fa79282de1d175aa6efdaf15fe63787a13da0e26c3dcdb688c179a8edd1364913a43a44d3f2ac1b91c6d08-1.jpg" style="height: 20px;width: 100px" width="100" /></span></p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 18px">STOP: <span style="font-weight: normal">hearing “no” when you need cash, FREE offers</span></h4> <p dir="ltr" style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 16px"> It’s business loans at the speed of yes. 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Their favorite feature: <a href="http://go.thoughtleaders.io/MondayTheHustle010318C" target="_blank" style="color: #ed4d1f;text-decoration: none">monday.com’s visual organization</a>. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Plus Discovery’s team set it up in under an hour so, like a great white on a wounded seal, they wasted no time getting to work. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s not everyday a software company can say they help create a cultural phenomenon — but <a href="http://go.thoughtleaders.io/MondayTheHustle010318C" target="_blank" style="color: #ed4d1f;text-decoration: none">monday.com</a> can. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">See how <a href="https://monday.com/lp/nl/planner/video/?utm_source=newsletter&utm_campaign=the_hustle_010318_3" target="_blank" style="color: #ed4d1f;text-decoration: none">monday.com</a> can bring your shark-sized dreams to life with their <a href="http://go.thoughtleaders.io/MondayTheHustle010318C" target="_blank" style="color: #ed4d1f;text-decoration: none">FREE 14-day trial</a>. 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