Isn’t it ironic?

</p> <p><!--[if !mso]>>--></p> <p> <!--<br /><!--[if (gte mso 9)|(IE)]>--></p> <p> table {border-collapse: collapse;}<br /> table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}<br /> img {-ms-interpolation-mode: bicubic;}</p> <p><![CDATA[body {<br /> color: #000000;<br /> }<br /> body a {<br /> color: #ed4d1f; text-decoration: none;<br /> }<br /> body {<br /> font-family: arial, sans-serif;<br /> }<br /> @media screen and (max-width:480px) {<br /> .preheader .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> .preheader .leftColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> table[class="wrapper-<a href="http://blog.doral360.com/2000/01/01/mobile/" title="mobile on DORAL 360">mobile</a>"] {<br /> width: 100% !important; table-layout: fixed;<br /> }<br /> img[class="max-width"] {<br /> height: auto !important;<br /> }<br /> a[class="bulletproof-button"] {<br /> display: block !important; width: auto !important; font-size: 80%; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> // 2 columns #templateColumns {<br /> width: 100% !important;<br /> }<br /> .templateColumnContainer {<br /> display: block !important; width: 100% !important; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> }<br /> ]]></p> <div class="webkit" style="font-family: arial, sans-serif"> <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 100% !important" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" valign="top" width="100%"> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" class="outer" role="content-container" width="100%"> <tbody> <tr> <td width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" style="max-width: 600px;padding: 0 0px;width: 100%" width="100%"> <tbody> <tr> <td align="left" bgcolor="#FFFFFF" role="modules-container" style="color: #000000;padding: 0px;text-align: left" width="100%"> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module preheader preheader-hide" role="module" style="color: transparent;height: 0;width: 0" width="100%"> <tbody> <tr> <td role="module-content"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"> </td> </tr> </tbody> </table> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module footer" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" style="padding: 10px 0px"> <table align="center" border="0" cellpadding="0" cellspacing="0" style="padding: 0 5px" width="100%"> <tbody><!-- START DYNAMIC CONTENT --><br /><!-- START HEADER --></p> <tr role="module-content"> <td align="center" class="templateColumnContainer" valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr id="intro"> <td colspan="2" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 18px;letter-spacing: -1px;line-height: 120%;padding: 20px 0">CES had some major glitches this week.</td> </tr> <tr style="vertical-align: bottom"> <td class="leftColumnContent" role="column-one" style="height: 100%;padding-top: 20px"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=top%20logo" target="_blank" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 24px;font-weight: bold;line-height: 100%;text-decoration: none">The Hustle</a></td> <td class="rightColumnContent" role="column-two" style="font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;height: 100%;line-height: 18px;text-align: right" align="right">Fri, Jan 12</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="module" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" role="module-content" style="padding-top: 10px" valign="top"> <a href="http://www.tris.com/IKO/" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/01/1.12_ces_20180112165905.jpg" style="height: auto;width: 100%" /></a> </td> </tr> <tr> <td style="font-family: 'Courier New',sans-serif;font-weight: bold;line-height: 120%;padding-top: 10px">Brought to you by <a href="http://www.tris.com/IKO/" target="_blank" style="color: #ed4d1f;text-decoration: none">TRIS</a>… the first-ever IKO.</td> </tr> </tbody> </table> </td> </tr> <p><!-- END HEADER --></p> <p> <!-- START SHARE ME NOW BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>CES roundup: nothing like tech malfunctions… at a tech convention</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Gadgets actually working at a tech convention: a pretty obvious concept, and for the most part, accomplished at this year’s CES.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">However, there were a few <em>pret-ty </em>high profile uh-oh’s that would have the father of keynotes himself rolling in his grave. Here are a few of the biggest disasters from CES:</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>LG’s new appliance voice assistant refused to work on stage</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">With every Tom, Dick, and Siri voice being added to new gadgets over the past five years, LG felt it was time to throw their hat in the smart appliance ring, adding their voice assistant CLOi, to their new appliances. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Unfortunately for them, CLOi didn’t come to play once she hit the stage, retreating in some kind of digital protest and <a href="http://digg.com/2018/lg-smart-refrigerator-demo-fail" target="_blank" style="color: #ed4d1f;text-decoration: none">leaving the presenter high and dry</a> in a cold sweat.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Google shuts down their CES booth on account of rain</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It was Google’s debut at CES this year, and clear from the get-go they wanted to blow minds. With <a href="https://techcrunch.com/2018/01/06/google-has-planted-its-flag-at-ces/" target="_blank" style="color: #ed4d1f;text-decoration: none">ads</a> on every train, subway, and urinal (probably), this tech behemoth was in it to win it.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">That is until day one, when Google had to shut down their enormous, 2-level, gadget-filled booth and <a href="https://www.geekwire.com/2018/hey-google-come-back-later-search-giants-ces-booth-unveiling-washed-due-heavy-rain/" target="_blank" style="color: #ed4d1f;text-decoration: none">saran wrap it</a> in virus-grade plastic wrap thanks to Vegas’ torrential downpour.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Day 2 of CES results in a massive power outage</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">To cap it all off, on <a href="https://techcrunch.com/2018/01/10/the-day-the-lights-went-out-at-ces/?ncid=rss" target="_blank" style="color: #ed4d1f;text-decoration: none">day 2</a>, nearly the entire Las Vegas convention center lost power. Poetry or hysterical irony? We’ll go with both.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">For almost <a href="https://www.theverge.com/2018/1/10/16875192/ces-2018-blackout-power-outage" target="_blank" style="color: #ed4d1f;text-decoration: none">two hours</a>, a large part of the convention center was powered down (reportedly due to rain again), leaving many CES-goers to capture on <a href="https://twitter.com/NateNews3LV/status/951179878593830913/photo/1?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Ftechcrunch.com%2F2018%2F01%2F10%2Fthe-day-the-lights-went-out-at-ces%2F" target="_blank" style="color: #ed4d1f;text-decoration: none">social media</a> the haunting images of a bunch of tech nerds… all in one room… with no tech to… TECH.</p> </td> </tr> <p><!-- START SHARING --></p> <tr> <td id="link" style="font-family: 'Courier New',courier,monospace;font-size: 26px;line-height: 120%;padding: 15px 0;text-align: center" align="center">CES FORECAST: innovative with a chance of disaster</td> </tr> <tr> <td> <table style="text-align: center;width: 100%"> <tbody> <tr> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://thehustle.co/ces-tech-malfunctions/?utm_source=facebook1&utm_medium=social" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/01/share_fb-3.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.linkedin.com/shareArticle?mini=true&summary=CES+had+some+major+glitches+this+week%3A&url=https%3A%2F%2Fthehustle.co%2Fces-tech-malfunctions%3Futm_campaign%3D1%252F12%2B-%2BCHANGE%26utm_content%3Dces-tech-malfunctions%26utm_medium%3Demail%26utm_source%3Ddaily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/01/share_li-3.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://twitter.com/intent/tweet?text=CES+had+some+major+glitches+this+week%3A&url=https%3A%2F%2Fthehustle.co%2Fces-tech-malfunctions%3Futm_campaign%3D1%252F12%2B-%2BCHANGE%26utm_content%3Dces-tech-malfunctions%26utm_medium%3Demail%26utm_source%3Ddaily&via=Hustle_Says" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/01/share_tw-3.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://thehustle.co/ces-tech-malfunctions?utm_campaign=1%2F12+-+CHANGE&utm_content=ces-tech-malfunctions&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/01/share_new-3.jpg" /></a></td> </tr> </tbody> </table> </td> </tr> <p><!-- END SHARING --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END SHARE ME NOW BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Dropbox files for IPO — and their numbers are looking </strong><em><strong>solid</strong></em></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Long-rumored to be eyeing a public offering, the $10B file-sharing company has finally taken the plunge and <a href="https://www.bloomberg.com/news/articles/2018-01-11/dropbox-is-said-to-file-confidentially-for-initial-offering" target="_blank" style="color: #ed4d1f;text-decoration: none">filed confidentially for IPO</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Scheduled for the first half of 2018, they’ll be the first private tech darling to enter the waters since Snap’s poor showing last year.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>But let’s be clear: they’re no Snapchat</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Dropbox is doing over $1B in annualized sales and are cash flow positive. They’re also loosely profitable (excluding technical accounting things like interest, taxes, depreciation, etc).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And, while their 500m users are nothing to scoff at, their biggest edge is that <a href="https://www.wired.com/2016/03/epic-story-dropboxs-exodus-amazon-cloud-empire/" target="_blank" style="color: #ed4d1f;text-decoration: none">their cloud operates independently</a> from <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> Web Services, thanks to a hefty investment to build out their own data <a href="http://secure.hostgator.com/~affiliat/cgi-bin/affiliates/clickthru.cgi?id=wafook168-" target="_blank" title="servers on DORAL 360">servers</a>. This allows them to steer their own ship and keep data transfer costs low.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>That said, they have some stiff competition in the file sharing space </strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Google recently rolled out a business tier for Drive, and continues to add functionality to the file sharing platform, while Microsoft has their own version, OneDrive.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Meanwhile, their closest competitor, Box, has been publicly trading since 2015 (<a href="https://www.google.com/search?q=NYSE:BOX&tbm=fin" target="_blank" style="color: #ed4d1f;text-decoration: none">its shares have risen 50%</a> in the past 2 years). File this market under “C” for “crowded.”</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/dropbox-IPO?utm_campaign=1%2F12+-+CHANGE&utm_content=dropbox-IPO&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2018/01/sharelinkbutton-8.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/dropbox-IPO?utm_campaign=1%2F12+-+CHANGE&utm_content=dropbox-IPO&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">It’s a filing cabinet joke!</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>In the wake of the new tax law, Walmart raises wages and offers bonuses to employees</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Yesterday, the retail giant announced they’ll up their starting wage from $9 to $11, increase maternity benefits, and hand out some hefty bonuses to employees who qualify. All of this thanks to the <a href="https://www.cnbc.com/2018/01/11/walmart-to-boost-starting-wage-give-employees-bonus-after-tax-bill.html" target="_blank" style="color: #ed4d1f;text-decoration: none">new tax law</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">On the surface, it’s a beautiful story: a corporation goes to bed a monster, wakes up with a conscience, and finally chooses to take care of their hardworking employees. That’ll do, <a href="http://linksynergy.walmart.com/fs-bin/click?id=f1V28*GJoRU&offerid=223073.10008893&type=3&subid=0" target="_blank" title="Walmart on DORAL 360">Walmart</a>. That’ll do.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>BUT… this change has been needed for a while</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">For years, <a href="http://linksynergy.walmart.com/fs-bin/click?id=f1V28*GJoRU&offerid=223073.10008893&type=3&subid=0" target="_blank" title="Walmart on DORAL 360">Walmart</a> has <a href="http://money.cnn.com/2012/11/20/pf/walmart-black-friday/" target="_blank" style="color: #ed4d1f;text-decoration: none">overworked</a> employees, offered <a href="https://www.reuters.com/article/us-walmart-healthcare/wal-mart-raises-healthcare-costs-cuts-benefits-for-some-part-timers-idUSKCN0HW1G220141007" target="_blank" style="color: #ed4d1f;text-decoration: none">over-priced</a> benefits, and failed to meet workers’ company-wide demand for a <a href="http://fortune.com/2015/11/25/walmart-black-friday-protest/" target="_blank" style="color: #ed4d1f;text-decoration: none">$15 wage</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The goliath brick-and-mortar chain, which has more than <a href="http://www.washingtonexaminer.com/union-walmart-protests-fizzle-as-a-black-friday-tradition/article/2641547" target="_blank" style="color: #ed4d1f;text-decoration: none">1.3m</a> employees, has faced massive black Friday <a href="https://www.reuters.com/article/us-walmart-labor/walmart-workers-plan-black-friday-protests-over-wages-idUSKCN0IY1RU20141114" target="_blank" style="color: #ed4d1f;text-decoration: none">protests</a>, and a slew of non-profit groups have fought tooth and nail to unionize — all to no avail.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">That said, ‘tis better to turn good late, than to never turn at all. </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Wait a sec…</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><em>Have</em> they turned? Or is this all just some PR fluff to mask the fact that they’re <a href="http://www.businessinsider.com/walmart-suddenly-closes-sams-club-stores-2018-1?utm_source=feedburner&amp;utm_medium=referral" target="_blank" style="color: #ed4d1f;text-decoration: none">closing 63 locations</a> of their sister company, Sam’s Club, across the US — a move that is speculated to impact more than 11k workers? </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Moreover, 10 of the affected stores will be turned into e-commerce distribution centers, and according to <a href="http://linksynergy.walmart.com/fs-bin/click?id=f1V28*GJoRU&offerid=223073.10008893&type=3&subid=0" target="_blank" title="Walmart on DORAL 360">Walmart</a>, the employees of those stores aren’t exactly <a href="https://www.msn.com/en-us/money/companies/walmart-abruptly-closes-several-sams-club-stores-lays-off-thousands/ar-AAuzd4Y" target="_blank" style="color: #ed4d1f;text-decoration: none">shoe-ins</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><em>“Sorry, Cindy, you’re great, but if you want to work at the e-commerce distribution center, you’re going to have to reapply.”</em></p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/walmart-tax-law-employee-bonuses?utm_campaign=1%2F12+-+CHANGE&utm_content=walmart-tax-law-employee-bonuses&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2018/01/sharelinkbutton-9.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/walmart-tax-law-employee-bonuses?utm_campaign=1%2F12+-+CHANGE&utm_content=walmart-tax-law-employee-bonuses&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">It’s ‘just business’, right?</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Ridiculous job titles (ie.“Growth Ninja’) are not an effective way to recruit talent</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Let’s talk about a trend that’s been plaguing the tech world for a while: rebranding a role like “Marketing Assistant” as “Content <em>Rockstar</em>,” or “Customer Service Rep” as “Client Happiness <em>Wizard</em>.” </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">While including abstract words like these in job postings is on the rise — it’s a practice that may be turning off some of the best candidates.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Wanted: “Product Genius”</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Last month, jobs platform <a href="http://blog.indeed.com/2017/12/14/weird-job-titles-the-year-in-review/" target="_blank" style="color: #ed4d1f;text-decoration: none">Indeed</a> put out a report on “weird” and unusual job titles companies use in job postings. The 5 most frequently-used terms? Rockstar, Guru, Ninja, Genius, and Wizard.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Genius (82.5% increase) and Rockstar (19%) have seen the biggest growth in use over the past 2 years; Ninja and Guru have declined, and Wizard has stagnated.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Look, we get it: jazzing up hackneyed titles to make them sound more fun has long been a recruiting strategy (a al the Apple “<a href="https://jobs.apple.com/us/search?jobType=2#&ss=UK-Genius&t=2&so=&lo=0*USA&pN=0&openJobId=USAGN" target="_blank" style="color: #ed4d1f;text-decoration: none">Genius</a>” or the Subway “<a href="https://www.indeed.com/q-Subway-Sandwich-Artist-jobs.html" target="_blank" style="color: #ed4d1f;text-decoration: none">Sandwich Artist</a>”). But turns out, it’s a terrible way to advertise an opening.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Some advice: keep things literal</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Truth is, adding “Wizard” to your product manager job posting isn’t going to make up for the fact that your listing sucks.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But on a practical level, using those terms as substitutes for more traditional roles means you’re going to miss out on all the <a href="https://www.fastcompany.com/40514090/your-weird-job-titles-are-making-you-miss-the-best-candidates?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner" target="_blank" style="color: #ed4d1f;text-decoration: none">well-qualified</a> candidates searching for the jobs they actually want.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">To give yourself the best shot on platforms like Indeed, job titles <a href="http://blog.indeed.com/2017/12/14/weird-job-titles-the-year-in-review/" target="_blank" style="color: #ed4d1f;text-decoration: none">should be</a>: concise (5-80 characters), straightforward (“UX Designer” instead of “Aesthetic Wizard”), and as specific as possible (“Events and Sponsorships Coordinator,” not “Kick-A*s Marketer”).</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/ridiculous-ninja-job-titles-bad-for-recruiting?utm_campaign=1%2F12+-+CHANGE&utm_content=ridiculous-ninja-job-titles-bad-for-recruiting&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2018/01/sharelinkbutton-10.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/ridiculous-ninja-job-titles-bad-for-recruiting?utm_campaign=1%2F12+-+CHANGE&utm_content=ridiculous-ninja-job-titles-bad-for-recruiting&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Wanted: Rockstar ninja with experience in wizardry</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="height: 50px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START SHOWER THOUGHTS --></p> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><span><img height="30" src="http://blog.doral360.com/wp-content/uploads/2018/01/showerthoughts_icon.jpg" style="float: right;height: 30px;vertical-align: bottom;width: 30px" width="30" align="right" /></span></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 190px" align="center" bgcolor="#000000">friday shower thoughts</td> </tr> </tbody> </table> </td> </tr> <tr> <td> <a href="" style="color: #ed4d1f;text-decoration: none"><img style="height: auto;width: 100%" src="" /></a> </td> </tr> <tr id="shower"> <td bgcolor="#ffffff" valign="top" style="padding-bottom: 50px;padding-top: 10px"> <ol style="font-size: 16px"> <li style="line-height: 120%;padding: 4px 0">It’s 2018, shouldn’t cereal come in a bag with a zip closure by now?</li> <li style="line-height: 120%;padding: 4px 0">Ever wondered if you’ve owned the same dollar bill but in different years?</li> <li style="line-height: 120%;padding: 4px 0">Pulled hamstrings sound delicious if you don’t know what they are.</li> <li style="line-height: 120%;padding: 4px 0">A man’s nipples are the biological equivalent of the blank plastic panels they put in a car in places where you didn’t get certain features.</li> <li style="line-height: 120%;padding: 4px 0">Iceland is one sea away from Ireland.</li> <li style="font-style: italic;line-height: 120%;padding: 4px 0">via <a href="https://www.reddit.com/r/showerthoughts" target="_blank" style="color: #ed4d1f;text-decoration: none">Reddit</a></li> </ol> </td> </tr> <p><!-- END SHOWER THOUGHTS --></p> <p> <!-- START ADVERTORIAL --></p> <tr> <td style="font-family: 'Courier New',serif;text-align: center" align="center">This edition of The Hustle was brought to you by</td> </tr> <tr> <td> <a href="http://www.tris.com/IKO/" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/01/tris_20180111182041.jpg" style="height: 100px;width: 250px" /></a> </td> </tr> <tr id="sponsored"> <td bgcolor="#ffffff" role="module-content"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>“What’s an IKO?”</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><a href="http://www.tris.com/IKO/" target="_blank" style="color: #ed4d1f;text-decoration: none">TRIS</a> is holding the world’s first-ever <em>initial keyword offering</em> (IKO). </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But before we talk IKOs, a little about TRIS. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">TRIS says it’s “<a href="http://www.tris.com/IKO/" target="_blank" style="color: #ed4d1f;text-decoration: none">the browser of the future</a>.” With TRIS, any online search becomes an opportunity to socialize with others searching the same topic, whether it’s joining chat rooms, posting questions, or leaving comments. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">TRIS is betting social search is the future of the internet, and with 20m searches to date, folks are listening.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><a href="http://www.tris.com/IKO/" target="_blank" style="color: #ed4d1f;text-decoration: none"><strong>TRIS</strong></a><strong> is giving anyone the chance to own a keyword, </strong><em><strong>forever</strong></em></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Any entrepreneur knows: if you own the right search terms, money follows. It’s practically internet law.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Now, TRIS is letting anyone purchase keywords on their browser and own them until the end of time, </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Think of TRIS’ keywords as internet domains. Pay once, own them forever.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So, why <a href="http://www.tris.com/IKO/" target="_blank" style="color: #ed4d1f;text-decoration: none">buy keywords for life</a>? </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">TRIS says it’s investment in both their company and their mission. They’re betting that, as the platform grows, the keywords purchased on the TRIS browser today will be worth much, much more in the future. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Members of The Hustle can participate in the <a href="http://www.tris.com/IKO/" target="_blank" style="color: #ed4d1f;text-decoration: none">TRIS IKO here</a>. And there’s even a partner program when you tell friends or clients about TRIS keywords. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><a href="http://www.tris.com/IKO/" target="_blank" style="color: #ed4d1f;text-decoration: none">Sign up as a TRIS partner</a> and receive 50% of the first sale of any keyword, and another 25% of any sale thereafter. 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