Instagram Ads: Now Available Around the World
After Facebook, Instagram is the leading social network where the most people in the US are spending their time. While people come to Facebook to connect with friends and discover things from people they know, people turn to Instagram for visual inspiration and to explore the world through imagery, giving businesses the opportunity to connect with people in an environment where they’re open to learning about new things.
Since [they] started running brand awareness ads on Instagram a year and a half ago, businesses have seen impressive results, with 97% of campaigns generating significant lift in ad recall. Over the past few months, [they've] been working to extend the power of Instagram ads to more advertisers. Now marketers around the world have access to Instagram ads and can purchase them through most Facebook ad management tools.
Instagram ads now more widely available
Marketers use Instagram to tell visual and creative stories related to their business, and now all marketers have access to Instagram ads. Instagram ads are now available for purchase through Power Editor, the Instagram Ads API and select Facebook Marketing Partners.
Additionally, Instagram ads are now available in every country where Facebook ads are currently offered. Markets where Instagram ads are now available include: Russia, South Africa, Chile, Hong Kong, India, Indonesia, Japan, Korea, New Zealand, Taiwan, Thailand, Turkey, Israel, Italy, Saudi Arabia, Poland, Spain, Argentina and Mexico.
Like Facebook ads, Instagram ads feature photos or videos and use Facebook targeting. Instagram ads that are available through Facebook ad management tools support both brand awareness and direct response objectives, including website clicks, mobile app installs and video views. And soon Instagram ads bought through the same tools will be available with more objectives, including website conversions.
Pura Vida Bracelets uses Facebook and Instagram to drive sales
Artisan bracelet retailer and longtime Facebook advertiser, Pura Vida Bracelets was one of the first businesses to test purchasing and managing Instagram ads through Power Editor. They recently launched an Instagram ad campaign encouraging people to “shop now” that ran alongside a similar Facebook ad campaign, and in just a few weeks of running the complementary campaigns, they have seen a significant rise in sales.
We used lookalike audiences to reach people like our website visitors on Instagram and Facebook. Our cost per order for Instagram ads is the same as it is for Facebook ads, so, in effect, Instagram has expanded our ability to drive orders and revenue from our website visitors and new customers.
Griffin Thall, CEO / Co-Founder, Pura Vida Bracelets
Get started with Instagram advertising
With Instagram ads now more widely available and easily purchased, advertisers have more opportunity to connect with people. Instagram ads will continue rolling out to advertisers.
If you’re interested in setting up Instagram ads, head to Power Editor or talk with your account manager or marketing partner.