Anchored by loyalty programs, the mobile coffee-payment app is expected to command a larger market than competitors Google, Apple, and Samsung’s payment systems for at least the next 4 years.
Loyalty, loyalty, loyalty programs
Other mobile payment programs work at all kinds of stores, instead of just coffee-shops, but consumers still don’t use them because they don’t offer clear advantages to credit cards (which are still more widely accepted).
Since Starbucks debuted mobile payments in 2011, it has amassed more customer cash than many banks — $1.2B as of 2016. The coffee giant continues to add new ways to earn star rewards (like the Starbucks Rewards Visa Card) to maintain its mobile-payment mastery.
The only thing consumers crave more than coffee is consistency
Apple and Google products may be more habit-forming than Starbucks’ jitter juice, but if Apple Pay and Google Pay hope to win over consistent customers, they’ll need to sweeten the pot with something that actually benefits consumers.
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(via The Hustle)