Otto tried so hard, and got so far…

</p> <p><!--[if !mso]>>--></p> <p> <!–<br /><!--[if (gte mso 9)|(IE)]>--></p> <p> table {border-collapse: collapse;}<br /> table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}<br /> img {-ms-interpolation-mode: bicubic;}</p> <p><![CDATA[body {<br /> color: #000000;<br /> }<br /> body a {<br /> color: #ed4d1f; text-decoration: none;<br /> }<br /> body {<br /> font-family: arial, sans-serif;<br /> }<br /> @media screen and (max-width:480px) {<br /> .preheader .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> .preheader .leftColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> table[class=”wrapper-mobile”] {<br /> width: 100% !important; table-layout: fixed;<br /> }<br /> img[class=”max-width”] {<br /> height: auto !important;<br /> }<br /> a[class=”bulletproof-button”] {<br /> display: block !important; width: auto !important; font-size: 80%; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> // 2 columns #templateColumns {<br /> width: 100% !important;<br /> }<br /> .templateColumnContainer {<br /> display: block !important; width: 100% !important; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> }<br /> ]]></p> <div class="webkit" style="font-family: arial, sans-serif"> <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 100% !important" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" valign="top" width="100%"> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" class="outer" role="content-container" width="100%"> <tbody> <tr> <td width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" style="max-width: 600px;padding: 0 0px;width: 100%" width="100%"> <tbody> <tr> <td align="left" bgcolor="#FFFFFF" role="modules-container" style="color: #000000;padding: 0px;text-align: left" width="100%"> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module preheader preheader-hide" role="module" style="color: transparent;height: 0;width: 0" width="100%"> <tbody> <tr> <td role="module-content"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"> </td> </tr> </tbody> </table> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module footer" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" style="padding: 10px 0px"> <table align="center" border="0" cellpadding="0" cellspacing="0" style="padding: 0 5px" width="100%"> <tbody><!-- START DYNAMIC CONTENT --><br /><!-- START HEADER --></p> <tr role="module-content"> <td align="center" class="templateColumnContainer" valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr id="intro"> <td colspan="2" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 18px;letter-spacing: -1px;line-height: 120%;padding: 20px 0">But in the end, it doesn’t even matter.</td> </tr> <tr style="vertical-align: bottom"> <td class="leftColumnContent" role="column-one" style="height: 100%;padding-top: 20px"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=top%20logo" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 24px;font-weight: bold;line-height: 100%;text-decoration: none">The Hustle</a></td> <td class="rightColumnContent" role="column-two" style="font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;height: 100%;line-height: 18px;text-align: right" align="right">Wed, Jan 3</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="module" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" role="module-content" style="padding-top: 10px" valign="top"> <a href="http://skl.sh/thehustle99" style="color: #ed4d1f;text-decoration: none"><img decoding="async" src="http://blog.doral360.com/wp-content/uploads/2018/01/1.3_weed_20180103164613.jpg" style="height: auto;width: 100%" /></a> </td> </tr> <tr> <td style="font-family: 'Courier New',sans-serif;font-weight: bold;line-height: 120%;padding-top: 10px">Brought to you by <a href="http://skl.sh/thehustle99" style="color: #ed4d1f;text-decoration: none">Skillshare</a>… binge-worthy skill building.</td> </tr> </tbody> </table> </td> </tr> <p><!-- END HEADER --></p> <p> <!-- START SHARE ME NOW BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Recreational weed is now legal in California. What exactly does that change?</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Back on November 8, 2016, California voted to pass Prop 64, allowing the legal sale of marijuana not just for medicinal purposes, but for <a href="https://www.nytimes.com/2018/01/02/us/california-today-legalization-is-here-shrug.html" style="color: #ed4d1f;text-decoration: none">recreational enjoyment</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And starting on New Year’s Day, the state’s dispensaries were officially permitted to start selling.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">California is now only the 5th state in the US (after WA, CO, OR and AK) to legalize recreational weed — though on a federal level, it’s still illegal. Here’s the skinny on what you need to know.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>First off, what’s the law say?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Under Prop 64 (AKA, the <a href="http://www.motherjones.com/politics/2017/12/a-quick-guide-to-legal-pot-in-california/" style="color: #ed4d1f;text-decoration: none">Adult Use of Marijuana Act</a>), 21+ year-old adults in California are legally allowed to possess up to 1 oz (28.5 g) of bud in public, and can also grow up to 6 plants at home.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Only approved dispensaries can legally sell weed (both for medicinal and recreational purposes), though anyone can simply “give it away” as a gift.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>How will it affect you?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Until now, you needed a medical marijuana card to legally buy weed at a CA dispensary (medical weed has been legal in the state <a href="http://www.latimes.com/health/la-oew-gutwillig-imler6-2009mar06-story.html" style="color: #ed4d1f;text-decoration: none">since ‘96</a>). Henceforth, you should be able to <a href="http://blog.getnugg.com/how-to-buy-recreational-marijuana-california-legal/" style="color: #ed4d1f;text-decoration: none">waltz into any shop</a> and buy <em>sans</em> card.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">However, be cognizant that while possession of up to 1 oz in public is now legal, <em>consumption</em> is not. California’s got very strict anti-smoking laws in place, and if you’re caught burning one down in your car or on the street, you could face a $100 fine.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>How will it affect the industry at large?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Prop 64 imposes hefty taxes both on the cultivation and sale of legal hulk, including a $9.25-per-ounce tax on harvested nugs, and a 15% distributor tax (i.e. weed shops) — meaning legal weed may be a tad pricey at first.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But it’s projected that legal weed in CA will grow into a $3.7B-per-year industry in 2018, and a $5.1B industry by 2019, placing it on par with statewide <a href="http://www.latimes.com/business/lazarus/la-fi-lazarus-new-california-laws-20180102-story.html" style="color: #ed4d1f;text-decoration: none">beer sales</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">There is one roadblock: it takes forever for dispensaries to get through regulatory hoops, and right now, there are only 90 in the entire state permitted to sell weed.</p> </td> </tr> <p><!-- START SHARING --></p> <tr> <td id="link" style="font-family: 'Courier New',courier,monospace;font-size: 26px;line-height: 120%;padding: 15px 0;text-align: center" align="center">They don’t call us green-friendly for nothin’</td> </tr> <tr> <td> <table style="text-align: center;width: 100%"> <tbody> <tr> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.facebook.com/hustlecon/posts/1971388679787659" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img decoding="async" src="http://blog.doral360.com/wp-content/uploads/2018/01/share_fb.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.linkedin.com/shareArticle?mini=true&summary=Recreational+weed+is+now+legal+in+California.+What+exactly+does+that+change%3F&url=https%3A%2F%2Fthehustle.co%2Fweed-legal-in-california%3Futm_campaign%3D1%252F3%2B-%2BWeed%26utm_content%3Dweed-legal-in-california%26utm_medium%3Demail%26utm_source%3Ddaily" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img decoding="async" src="http://blog.doral360.com/wp-content/uploads/2018/01/share_li.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://twitter.com/intent/tweet?text=Recreational+weed+is+now+legal+in+California.+What+exactly+does+that+change%3F&url=https%3A%2F%2Fthehustle.co%2Fweed-legal-in-california%3Futm_campaign%3D1%252F3%2B-%2BWeed%26utm_content%3Dweed-legal-in-california%26utm_medium%3Demail%26utm_source%3Ddaily&via=Hustle_Says" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img decoding="async" src="http://blog.doral360.com/wp-content/uploads/2018/01/share_tw.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://thehustle.co/weed-legal-in-california?utm_campaign=1%2F3+-+Weed&utm_content=weed-legal-in-california&utm_medium=email&utm_source=daily" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img decoding="async" src="http://blog.doral360.com/wp-content/uploads/2018/01/share_new.jpg" /></a></td> </tr> </tbody> </table> </td> </tr> <p><!-- END SHARING --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END SHARE ME NOW BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Vevo had a big 2017, and music vids are back babayyy</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to a <a href="https://www.ft.com/content/fab994ac-e6df-11e7-97e2-916d4fbac0da" style="color: #ed4d1f;text-decoration: none"><em>Financial Times </em>report</a> (paywall) Vevo, the web-equivalent of vintage MTV, upped revenues by 30% in 2017, as the ebbs of big-budget music videos have finally start flowin’ again. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">“The Veve” reportedly broke even in 2017 making close to $650m — a $250m spike from 2016, with their videos topping 25B monthly views.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>And, in 2018, they may actually become profitable</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">A “maybe” that’s highly noteworthy considering profitability isn’t a plane even <a href="https://www.musicbusinessworldwide.com/spotify-is-set-to-end-2017-with-70m-subscribers-and-5bn-in-revenue-but-how-much-money-will-it-lose/" style="color: #ed4d1f;text-decoration: none">Spotify</a> can seem to land — <em>startin’ off 2018 right.</em></p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Vevo was founded in 2009 as a joint venture between the “big 3” record labels (Universal, Sony, and Warner), who were miffed at the billions of dollars in ad revenue they <em>weren’t</em> making on the visual medium of music. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So, when YouTube cemented themselves as the quintessential online streaming platform, they saw dollar signs. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Cut to the start of 2018, and big stuff is happening in the world of Vevo video… </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Ironically, thanks in part to some of YouTube’s content issues </strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to Vevo, they said advertisers came running after pulling millions of dollars from YouTube when they caught their campaigns paired with some highly <a href="https://news.vice.com/en_us/article/5955xd/youtube-kills-ads-on-50000-channels-as-advertisers-flee-over-disturbing-child-content" style="color: #ed4d1f;text-decoration: none">offensive content</a> throughout last year.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So, while Vevo has struggled to monetize their content in the past, it seems their rival’s bumbles, along with a surge in music video streaming (the J-Biebs-featured hit “Despacito” raking in 4.5B views this year alone), are finally pushing them in the right direction.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/vevo-nearly-profitable?utm_campaign=1%2F3+-+Weed&utm_content=vevo-nearly-profitable&utm_medium=email&utm_source=daily" style="color: #ed4d1f;text-decoration: none"><img decoding="async" height="12" src="http://blog.doral360.com/wp-content/uploads/2018/01/sharelinkbutton.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/vevo-nearly-profitable?utm_campaign=1%2F3+-+Weed&utm_content=vevo-nearly-profitable&utm_medium=email&utm_source=daily" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Still waiting for “Vevo Spring Break”</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Otto gets “so close,” but shuts down operations before shipping first smart lock</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Digital smart lock company Otto has shut down just 4 months after unveiling its flagship product: a $699 smartphone-connected lock that founder and CEO Sam Jadallah described as a “love child” between a “Swiss watch and a Volvo.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Otto’s team of 35+ had planned to see the first revenue from the lock in just 4 weeks. Instead, according to Jadallah’s Medium post titled “<a href="https://hackernoon.com/so-close-806b8ae77fa6" style="color: #ed4d1f;text-decoration: none">So Close</a>,” Otto is over — and their prized product is sitting in a warehouse with no one to ship it.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>So, what happened?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to Jadallah, it was a case of runaway funding. Otto signed an agreement with a larger firm to acquire them on December 11th, which “restricted [their] ability to solicit other bids or fundraise” in the interim.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But when December 11th came around, the firm backed out of the deal, <a href="https://www.engadget.com/2018/01/02/smart-lock-maker-otto-folds-before-releasing-its-first-product/" style="color: #ed4d1f;text-decoration: none">leaving Otto with “no Plan B,</a>” and no way to sustain operations.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>We’re left with some pretty big questions</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Namely, who was the mysterious firm that left Otto high and dry? And why did they get cold feet?</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Jadallah says that the device’s lofty price point, which had been met with skepticism by some critics, wasn’t a factor, but rather <a href="https://techcrunch.com/2018/01/01/smart-lock-maker-otto-suspends-operations/" style="color: #ed4d1f;text-decoration: none">chalks it up to the boom and bust</a> of Silicon Valley life.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">“The life of the startup is a binary thing,” he wrote. “To go from what could be an incredible high to crushing low in a matter of hours is what we do.”</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/otto-lock-shuts-down?utm_campaign=1%2F3+-+Weed&utm_content=otto-lock-shuts-down&utm_medium=email&utm_source=daily" style="color: #ed4d1f;text-decoration: none"><img decoding="async" height="12" src="http://blog.doral360.com/wp-content/uploads/2018/01/sharelinkbutton-1.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/otto-lock-shuts-down?utm_campaign=1%2F3+-+Weed&utm_content=otto-lock-shuts-down&utm_medium=email&utm_source=daily" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Startup life is like a box of chocolates…</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>The creative history behind “earcons”</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Human: “Alexa, play my favorite song.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Alexa: *<em>Boo-doop</em>* “Playing ‘Hey, Soul Sister’ by Train.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Alexa’s little noises, and others like it, may seem arbitrary, but they’re actually very important, decades-old <a href="https://www.osti.gov/scitech/biblio/5475406-guidelines-integration-audio-cues-computer-user-interfaces" style="color: #ed4d1f;text-decoration: none">audio cues</a> called “earcons.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In fact, these seemingly simple (yet excruciatingly complex) beeps and dings are straight up robot languages that help shape the way we communicate.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>The most famous of them all? The Windows ’95 startup earcon</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Composed by Brian Eno, this short melodic landscape may seem simple enough — but perfecting a futuristic <a href="https://www.youtube.com/watch?v=I3Ak5VgyEoc" style="color: #ed4d1f;text-decoration: none">6-second jingle</a> that embodies an entire company’s ethos is no easy task.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Just ask Austrian composer Walter Werzowa, who took on the formidable challenge of creating the<a href="https://www.youtube.com/watch?v=QRLyMjvug1M" style="color: #ed4d1f;text-decoration: none"> five-note audio-face</a> of computer processor giant, Intel. His job? To create “tones that evoked innovation, troubleshooting skills, and the inside of a computer…”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">He clearly understood how to do this: the tune was listed as the #2 most addictive sound in the world back in <a href="https://www.fastcompany.com/1555211/10-most-addictive-sounds-world" style="color: #ed4d1f;text-decoration: none">2010</a>.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Earcons are becoming even </strong><em><strong>more</strong></em><strong> mainstream</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Hard to believe, but these sounds have become more prevalent with each technological belt-notch. In Nokia’s heyday, their signature <a href="https://www.youtube.com/watch?v=j7kLNJWTDYA" style="color: #ed4d1f;text-decoration: none">ring</a> was heard around <a href="https://youtu.be/S_gBMJe9A6Q?t=190" style="color: #ed4d1f;text-decoration: none">1.8B</a> times a day. That was in 2009.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Jump to <a href="https://quartzy.qz.com/1160025/earcons-you-may-not-know-what-they-are-but-youve-definitely-heard-them/" style="color: #ed4d1f;text-decoration: none">2019</a>, earcons will be taking yet another giant sci-fi leap forward as the US auto industry will have to start making sure their quiet electric cars “make audible noise” below 19 MPH.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Elon Musk: “Alexa, call Diplo!”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Alexa: *<em>Boo-doop*</em></p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/who-made-the-windows-95-startup-chime?utm_campaign=1%2F3+-+Weed&utm_content=who-made-the-windows-95-startup-chime&utm_medium=email&utm_source=daily" style="color: #ed4d1f;text-decoration: none"><img decoding="async" height="12" src="http://blog.doral360.com/wp-content/uploads/2018/01/sharelinkbutton-2.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/who-made-the-windows-95-startup-chime?utm_campaign=1%2F3+-+Weed&utm_content=who-made-the-windows-95-startup-chime&utm_medium=email&utm_source=daily" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">A synthesizer and a dream</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="height: 50px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START EXTRA HTML --></p> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><img loading="lazy" decoding="async" height="30" src="http://blog.doral360.com/wp-content/uploads/2018/01/toolbox.jpg" style="height: 30px;width: 46px" width="46" /></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 190px" align="center" bgcolor="#000000">from our toolbox</td> </tr> </tbody> </table> </td> </tr> <tr id="toolbox"> <td bgcolor="#ffffff" valign="top" style="padding-bottom: 10px"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>“Excellence is not an act, but a habit”</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Knowing how ambitious The Hustle’s audience is, I’m certain nearly all of you have at least one resolution for 2018 –I know I do (dropping from 200 to 185 pounds, saving a set amount of money, and reducing my sugar intake, to name a few). </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And, since it takes <a href="https://www.brainpickings.org/2014/01/02/how-long-it-takes-to-form-a-new-habit/" style="color: #ed4d1f;text-decoration: none">66 days</a> to form a new habit, it’s incredibly important that we create solid habits ASAP if we want to hit our goals.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">I’ve tested hundreds of habit-forming products over the years. Here are the ones I’ve actually stuck with and use on a regular basis.</p> <ol style="font-size: 16px"> <li style="font-size: 15px;line-height: 120%;padding: 4px 0 12px"><strong><a href="https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X" style="color: #ed4d1f;text-decoration: none">Power of Habit</a></strong>: I read this 371-page book in 2014, and <a href="https://vimeo.com/90501995" style="color: #ed4d1f;text-decoration: none">it changed my life</a> by making fitness a part of my daily routine. The Power of Habit does a wonderful job of simply explaining how to form habits, fast. No-brainer buy.</li> <li style="font-size: 15px;line-height: 120%;padding: 4px 0 12px"><strong><a href="https://getdpd.com/cart/hoplink/20477?referrer=2e2qug3xl3wg0wss0w" style="color: #ed4d1f;text-decoration: none">Cold Turkey</a></strong>: I’ve tried a ton of website blockers out there, and Cold Turkey is the only one that’s ever worked for me. It’s a desktop app that blocks a list of time-wasting sites. The free version is good enough for most people. I use the <a href="https://getcoldturkey.com/pricing/" style="color: #ed4d1f;text-decoration: none">Pro version</a>, and it’s only $30.</li> <li style="font-size: 15px;line-height: 120%;padding: 4px 0 12px"><strong><a href="https://itunes.apple.com/us/app/my-weekly-budget-mywb/id412115178?mt=8" style="color: #ed4d1f;text-decoration: none">MyWeeklyBudget</a> and <a href="https://www.personalcapital.com/" style="color: #ed4d1f;text-decoration: none">Personal Capital</a></strong>: These are the two best products I’ve found for budgeting. MyWeeklyBudget is a dead-simple app that makes you consciously track your weekly spending by manually entering purchases. Personal Capital is my favorite site for aggregating personal finances.</li> <li style="font-size: 15px;line-height: 120%;padding: 4px 0 12px"><strong><a href="https://lifehacker.com/5886128/how-seinfelds-productivity-secret-fixed-my-procrastination-problem" style="color: #ed4d1f;text-decoration: none">Don’t break the chain</a></strong>: More of a strategy than a product. Get yourself a cheap or free calendar and don’t break the d*mn chain.</li> </ol> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">— Sam, CEO of The Hustle <a href="https://twitter.com/thesamparr" style="color: #ed4d1f;text-decoration: none">@thesamparr</a></p> </td> </tr> <td style="background: #ececec;color: #3e3e3e;padding: 15px 15px 5px" bgcolor="#ececec"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><strong>Note:</strong> These are not advertisements or affiliate links. The Toolbox section is where I write about products that I truly love and have used for starting/growing our business.</p> </td> <tr> <td id="spacer" style="padding-top: 80px"> </td> </tr> <p><!-- END EXTRA HTML --></p> <p> <!-- START ADVERTORIAL --></p> <tr> <td style="font-family: 'Courier New',serif;text-align: center" align="center">This edition of The Hustle was brought to you by</td> </tr> <tr> <td> <a href="http://skl.sh/thehustle99" style="color: #ed4d1f;text-decoration: none"><img decoding="async" src="http://blog.doral360.com/wp-content/uploads/2018/01/skillshare_20180102185422.jpg" style="height: 100px;width: 250px" /></a> </td> </tr> <tr id="sponsored"> <td bgcolor="#ffffff" role="module-content"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>New year, new you — for just $0.99</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Writing a list of New Year’s resolutions? 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