Pace yourselves on the new iPhone excitement, because it looks like this year, Tim Cook’s gonna make us wait yet again.
The iPhone X isn’t even available for pre-order until the end of October, analysts are already predicting shortages, and shouldn’t they have this figured out by now?
So what is it Tim?? A marketing ploy? A miscalculation?
As expected, there’s a lot more going on behind the scene than we realize.
Apple’s supply chain involves tons of slim-margined suppliers who can’t afford unsold inventory — that means Tim’s playing Price Is Right trying to estimate how many people are gonna treat themselves to an update, without overshooting it.
Enter the pre-order, a crucial period for companies to gauge consumer demand — particularly when releasing a product at a new price point, like the iPhone X at $1k.
Even if they nail it, they’re still at the mercy of niche manufacturers
The iPhone’s NAND memory chip is currently facing a global shortage, with Apple’s manufacturers falling behind on production by almost 30%.
This, combined with a “super cycle” of upgraders who’ve been holding out for major design updates could make for a perfect storm of shortages…
So when can we expect to hold the 8 for the first time? In the words of Cook last year on whether Apple would be able to meet demand for the iPhone 7, “hard to say.”
(via The Hustle)