“If reducing e-waste is wrong…”

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x=0,E=e(4)},{}]},{},["loader"]);<br /> <!--<br /><!--[if (gte mso 9)|(IE)]>--></p> <p> table {border-collapse: collapse;}<br /> table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}<br /> img {-ms-interpolation-mode: bicubic;}</p> <p><![CDATA[body {<br /> color: #000000;<br /> }<br /> body a {<br /> color: #ed4d1f; text-decoration: none;<br /> }<br /> body {<br /> font-family: arial, sans-serif;<br /> }<br /> @media screen and (max-width:480px) {<br /> .preheader .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> .preheader .leftColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> table[class="wrapper-<a href="http://blog.doral360.com/2000/01/01/mobile/" title="mobile on DORAL 360">mobile</a>"] {<br /> width: 100% !important; table-layout: fixed;<br /> }<br /> img[class="max-width"] {<br /> height: auto !important;<br /> }<br /> a[class="bulletproof-button"] {<br /> display: block !important; width: auto !important; font-size: 80%; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> // 2 columns #templateColumns {<br /> width: 100% !important;<br /> }<br /> .templateColumnContainer {<br /> display: block !important; width: 100% !important; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> }<br /> ]]></p> <div class="webkit" style="font-family: arial, sans-serif"> <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 100% !important" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" valign="top" width="100%"> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" class="outer" role="content-container" width="100%"> <tbody> <tr> <td width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" style="max-width: 600px;padding: 0 0px;width: 100%" width="100%"> <tbody> <tr> <td align="left" bgcolor="#FFFFFF" role="modules-container" style="color: #000000;padding: 0px;text-align: left" width="100%"> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module preheader preheader-hide" role="module" style="color: transparent;height: 0;width: 0" width="100%"> <tbody> <tr> <td role="module-content"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"> </td> </tr> </tbody> </table> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module footer" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" style="padding: 10px 0px"> <table align="center" border="0" cellpadding="0" cellspacing="0" style="padding: 0 5px" width="100%"> <tbody> <tr role="module-content"> <td align="center" class="templateColumnContainer" valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr id="intro"> <td colspan="2" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 18px;letter-spacing: -1px;line-height: 120%;padding: 20px 0">“I don’t wanna be right” -- Eric Lundgren</td> </tr> <tr style="vertical-align: bottom"> <td class="leftColumnContent" role="column-one" style="height: 100%;padding-top: 20px"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=top%20logo" target="_blank" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 24px;font-weight: bold;line-height: 100%;text-decoration: none">The Hustle</a></td> <td class="rightColumnContent" role="column-two" style="font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;height: 100%;line-height: 18px;text-align: right" align="right">Thur, Mar 8</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="module" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" role="module-content" style="padding-top: 10px" valign="top"> <a href="https://skl.sh/thehustle3" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/3.8_ewaste_20180308004833.jpg" style="height: auto;width: 100%" /></a> </td> </tr> <tr> <td style="font-family: 'Courier New',sans-serif;font-weight: bold;line-height: 120%;padding-top: 10px">Brought to you by <a href="https://skl.sh/thehustle3" target="_blank" style="color: #ed4d1f;text-decoration: none">Skillshare</a>… spend a buck, get smarter.</td> </tr> </tbody> </table> </td> </tr> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>An e-waste recycling pioneer may be headed to jail for trying to make PCs last longer</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">For years, Eric Lundgren has fought to cut down on e-waste, or the millions of electronic devices that are discarded every day.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The <em>LA Times</em> calls Lundgren a man “obsessed” with recycling electronics -- so obsessed, that he once <a href="https://insideevs.com/eric-lundgren-phoenix-ev/" target="_blank" style="color: #ed4d1f;text-decoration: none">built</a> an electric vehicle out of recycled parts which recorded a longer travel time on a single charge than a <a href="http://www.doral360.com/2013/01/05/electric-car-burnouts/" target="_blank" title="Tesla on DORAL 360">Tesla</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Now, his obsession may send him to prison: The 33-year-old is facing criminal copyright infringement charges for dispersing 28k Microsoft restore discs that would help older computers last longer.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>All about those “restore discs”</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Back in 2011, Lundgren created IT Asset Partners (<a href="http://www.goitap.com/about-itap/" target="_blank" style="color: #ed4d1f;text-decoration: none">ITAP</a>), the first US-based “electronic hybrid recycling facility.” </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">ITAP processes over 41m pounds of e-waste a year, with the goal of turning discarded cell phones and other electronics back into functional devices.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Shortly into his project, Lundgren had the <a href="http://www.latimes.com/business/technology/la-fi-microsoft-restore-disc-20180215-story.html?utm_source=kw&kwp_0=699196&kwp_4=2474593&kwp_1=1046867#track=lat_social__content-promotion__fb-ad_keywee_______cpa" target="_blank" style="color: #ed4d1f;text-decoration: none">idea</a> to re-create and sell the Microsoft restore discs that “empower” consumers to refurbish their aging Dell computers, so they could last longer and stay out of the trash.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>But Microsoft and the government didn’t like that</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The computing giant argued that Lundgren’s distribution of their repair tool -- reportedly worth <a href="https://www.washingtonpost.com/news/true-crime/wp/2018/02/15/eric-lundgren-e-waste-recycling-innovator-faces-prison-for-trying-to-extend-lifespan-of-pcs/?utm_term=.fe5762416cf8" target="_blank" style="color: #ed4d1f;text-decoration: none">$300</a> per disc -- cost them $420k in lost sales, and the government filed a 21-count indictment against him.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Lungren argued that the recovery software he pedaled was given away for free with the purchase of each new computer, and was worth $0 per disc, but that didn’t fly: in February 2017, he pleaded guilty to 2 of the 21 counts, and he was handed a 15-month prison sentence and a $50k fine.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In a twist, a federal appeals court <a href="https://www.washingtonpost.com/news/true-crime/wp/2018/02/15/eric-lundgren-e-waste-recycling-innovator-faces-prison-for-trying-to-extend-lifespan-of-pcs/?utm_term=.e38d20ea67c5" target="_blank" style="color: #ed4d1f;text-decoration: none">granted him</a> “an emergency stay of the sentence.” He is awaiting the appeals process.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>When benevolence gets in the way of corporate interests</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Lundgren maintains that he merely intended to do a good thing for the planet (and owners of old computers), but happened to get in the way of “<a href="https://www.investopedia.com/terms/p/planned_obsolescence.asp" target="_blank" style="color: #ed4d1f;text-decoration: none">planned obsolescence</a>” -- or the act of corporations giving their products artificially short lifespans to bolster sales.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">“My actions helped consumers, protected our environment, and resulted in zero revenue loss to Microsoft,” Lundgren told <a href="https://www.forbes.com/sites/peterhigh/2017/06/20/a-recycling-entrepreneur-has-been-sentenced-to-15-months-in-prison/#fc66240362ae" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>Forbes</em></a> last year. “I believe that consumers should have the right to repair their property and I [may be] going to prison because of this belief.”</p> </td> </tr> <tr> <td id="link" style="font-family: 'Courier New',courier,monospace;font-size: 26px;line-height: 120%;padding: 15px 0;text-align: center" align="center">Freecycle Lundgren</td> </tr> <tr> <td> <table style="text-align: center;width: 100%"> <tbody> <tr> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.facebook.com/hustlecon/posts/2003003009959559" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/share_fb-8.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.linkedin.com/shareArticle?mini=true&summary=He+fought+e-waste%2C+and+e-waste+may+have+won.&url=https%3A%2F%2Fthehustle.co%2Feric-lundgren-e-waste-recycler%2F%3Futm_campaign%3D3%252F8%2B-%2BEwaste%26utm_content%3Deric-lundgren-e-waste-recycler%26utm_medium%3Demail%26utm_source%3Ddaily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/share_li-8.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://twitter.com/intent/tweet?text=He+fought+e-waste%2C+and+e-waste+may+have+won.&url=https%3A%2F%2Fthehustle.co%2Feric-lundgren-e-waste-recycler%2F%3Futm_campaign%3D3%252F8%2B-%2BEwaste%26utm_content%3Deric-lundgren-e-waste-recycler%26utm_medium%3Demail%26utm_source%3Ddaily&via=Hustle_Says" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/share_tw-7.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://thehustle.co/eric-lundgren-e-waste-recycler/?utm_campaign=3%2F8+-+Ewaste&utm_content=eric-lundgren-e-waste-recycler&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/share_new-7.jpg" /></a></td> </tr> </tbody> </table> </td> </tr> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>The coconut oil health kick is finally losing steam</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Turns out, coconut oil may have been a wolf in superfood’s clothing all along.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to new data from research firm <a href="http://www.spins.com/" target="_blank" style="color: #ed4d1f;text-decoration: none">SPINS</a>, the golden child of the health food industry’s sales took a nosedive last year, down almost <a href="https://www.washingtonpost.com/news/wonk/wp/2018/03/07/the-sudden-collapse-of-coconut-oil-2015s-favorite-superfood/?utm_term=.375fd0752044" target="_blank" style="color: #ed4d1f;text-decoration: none">30%</a> since their high 3 years ago.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>So what happened?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Coconut oil initially attracted users with the promise of a stronger immune system, weight loss, and better cholesterol.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">US searches for coconut oil more than doubled from 2011 to 2013, and at its peak in 2015, Americans purchased <a href="https://www.washingtonpost.com/news/wonk/wp/2018/03/07/the-sudden-collapse-of-coconut-oil-2015s-favorite-superfood/?utm_term=.817032128844" target="_blank" style="color: #ed4d1f;text-decoration: none">$229m</a> worth of the stuff.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But, as it climbed the health food ranks over other health fads like acai and pomegranate, a few <a href="http://www.businessinsider.com/how-coconut-oil-got-a-reputation-for-being-healthy-in-the-first-place-2017-6" target="_blank" style="color: #ed4d1f;text-decoration: none">cracks</a> in the oil’s health claims shell have come to light.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>“Everyone’s doin’ it”</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Back in 2003, a <a href="http://www.businessinsider.com/how-coconut-oil-got-a-reputation-for-being-healthy-in-the-first-place-2017-6" target="_blank" style="color: #ed4d1f;text-decoration: none">study</a> was published by Marie-Pierre St-Onge, a nutrition professor at Columbia, that showed eating medium chain fatty acids -- a molecule found in coconut oil -- will help burn fat.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Marketers got wind of that, slapped some sexy knowledge on a label and bam: 7 out of 10 people <a href="https://www.nytimes.com/interactive/2016/07/05/upshot/is-sushi-healthy-what-about-granola-where-americans-and-nutritionists-disagree.html" target="_blank" style="color: #ed4d1f;text-decoration: none">believed</a> coconut oil was a healthy food in 2016.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But last year, the American Heart Association felt differently, and released a <a href="http://circ.ahajournals.org/content/early/2017/06/15/CIR.0000000000000510" target="_blank" style="color: #ed4d1f;text-decoration: none">report</a> reminding people of the dangers of saturated fats -- something that coconut oil is chock-full of -- and it looks like people are finally starting to get the hint.</p> </td> </tr> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/coconut-oil-health-kick/?utm_campaign=3%2F8+-+Ewaste&utm_content=coconut-oil-health-kick&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img loading="lazy" height="12" src="http://blog.doral360.com/wp-content/uploads/2018/03/sharelinkbutton-20.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/coconut-oil-health-kick/?utm_campaign=3%2F8+-+Ewaste&utm_content=coconut-oil-health-kick&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Back to your island, coconut</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Big funding: There’s always money in the algorithms</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Whether you use algorithms to simulate reality, or create an entirely new one, chances are people want to throw money at you. Here are the latest companies reaping the VC rewards of AI and AR. </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Kensho’s $550m price tag is the largest AI deal in history</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">S&P Global just coughed up over <a href="https://www.axios.com/wall-street-ai-startup-acquired-for-550-million-1520435876-d970daf4-6198-4b3c-bb6f-f387adc61617.html" target="_blank" style="color: #ed4d1f;text-decoration: none">half a billion in cash and stock</a> for Kensho, a startup that uses machine learning to do complex analysis for traders and financial institutions.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As algorithms continue to <a href="https://www.bloomberg.com/graphics/2017-wall-street-robots/" target="_blank" style="color: #ed4d1f;text-decoration: none">replace human traders</a> on Wall Street, S&P is gettin’ in while the gettin’s good.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Drugs n’ bugs: Atomwise raises $45m</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Atomwise, a startup that uses AI to make the drug discovery process more efficient, just raised a <a href="http://www.atomwise.com/atomwise-series-a/" target="_blank" style="color: #ed4d1f;text-decoration: none">$45m Series A</a> led by Data Collective, B Capital, and the <a href="https://beta.techcrunch.com/2018/03/07/atomwise-which-uses-ai-to-improve-drug-discovery-raises-45m-series-a/" target="_blank" style="color: #ed4d1f;text-decoration: none">Prince of Pesticides themselves… Monsanto</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">What’s the connection here? Atomwise’s tech analyzes molecules to predict how they’ll work in your body -- but they can also use it to predict how they’ll work on plants. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">That means big pharma and big agro are both looking for a piece of Atomwise’s tech.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Magic Leap raises $461m from an unlikely backer… </strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Magic Leap, creator of highly funded “augmented reality” tech that doesn’t quite exist yet, has raised more than $2.3B to date, and they’re not showing any signs of stopping… or a viable consumer product.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But, that hasn’t deterred Saudi Arabia’s sovereign investment from getting in the mix with a <a href="https://beta.techcrunch.com/2018/03/07/magic-leap-raises-461-million-in-fresh-funding-from-the-kingdom-of-saudi-arabia/" target="_blank" style="color: #ed4d1f;text-decoration: none">$461m contribution</a>, bringing Magic Leap’s Series D round to a total $963m.</p> </td> </tr> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/big-funding-updates/?utm_campaign=3%2F8+-+Ewaste&utm_content=big-funding-updates&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img loading="lazy" height="12" src="http://blog.doral360.com/wp-content/uploads/2018/03/sharelinkbutton-21.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/big-funding-updates/?utm_campaign=3%2F8+-+Ewaste&utm_content=big-funding-updates&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Talk about a leap of faith…</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Coca-Cola is releasing an alcoholic drink in the world’s most adventurous market: Japan</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The ubiquitous beverage Goliath has announced that it will introduce an <a href="https://www.npr.org/sections/thetwo-way/2018/03/07/591468385/coca-cola-will-launch-its-first-ever-alcoholic-drink-to-compete-in-japan" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>alcoholic</em> drink</a>, the first in the company’s 125-year history.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Dubbed chūhai, the drink variety will be available only in Japan -- arguably the world’s most adventurous, eclectic market for new products.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>A chūhai-splainer</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Chūhai, also known as <a href="https://www.wsj.com/articles/somethings-brewing-coca-cola-plans-its-first-alcoholic-drink-1520423751" target="_blank" style="color: #ed4d1f;text-decoration: none">Chu-Hi</a>, is an increasingly popular canned beverage in Japan, which blends shōchū (a vodka-like alcohol distilled from rice, potatoes, and barley) with sparkling water.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s anywhere from <a href="http://money.cnn.com/2018/03/07/news/companies/coca-cola-coke-alcohol-drink-japan/index.html" target="_blank" style="color: #ed4d1f;text-decoration: none">3-8% alcohol</a> by volume, comes in a variety of flavors (ranging from “yogurt” to “wild basil”), and appeals mainly to Japan’s female demographic.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The market’s been growing at a rate of 5-25% per year since 2013 -- and now, Coca-Cola wants in.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Japan: an “unusually experimental” market</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Coca-Cola first debuted in Japan in <a href="http://www.coca-colacompany.com/coca-cola-unbottled/innovation-resilience-key-to-coca-cola-heritage-in-japan" target="_blank" style="color: #ed4d1f;text-decoration: none">1910</a> and has been widely available there since 1960 -- but their carbonated soft drinks make up only about 25% of their overall sales there.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And there’s a reason for that: <a href="http://www.coca-colacompany.com/stories/making-a-yearly--splash-how-coca-cola-japan-stays-ahead" target="_blank" style="color: #ed4d1f;text-decoration: none">Japanese consumers</a> place a very high premium on “trying new things.” Many businesses in Japan operate on the principle of <em>kaizen</em>, a style of innovation that encourages constantly “changing for the better” by introducing new products.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Last year alone, Coca-Cola released over <a href="http://www.coca-colacompany.com/stories/making-a-yearly--splash-how-coca-cola-japan-stays-ahead" target="_blank" style="color: #ed4d1f;text-decoration: none">100 different products</a> in Japan -- and now they’re getting back on the wagon with their first alcoholic product.</p> </td> </tr> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/coca-cola-japan-alcoholic-drink/?utm_campaign=3%2F8+-+Ewaste&utm_content=coca-cola-japan-alcoholic-drink&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img loading="lazy" height="12" src="http://blog.doral360.com/wp-content/uploads/2018/03/sharelinkbutton-22.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/coca-cola-japan-alcoholic-drink/?utm_campaign=3%2F8+-+Ewaste&utm_content=coca-cola-japan-alcoholic-drink&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Or is it ‘off the wagon’?</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <tr> <td id="break1" style="height: 50px"> </td> </tr> <tr id="giveaway"> <td style="padding-right: 10px;text-align: right" align="right"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/461dde01a463a633b7072f6b8c907316fedc9b0001c645a77c0167f238b29e7c9cea47f705fb1c6907f023e782d0174c1f75ebb2c8ddbbd3a2964a1572207d77.jpg" /></td> </tr> <tr> <td style="border: 4px dashed #000000;padding: 0px 15px 30px"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Surge pricing got you down? Win a grand in Uber rides</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">We love you and we’re not afraid to show it. That’s why we’re <a href="https://vyper.io/c/3477yhhge" target="_blank" style="color: #ed4d1f;text-decoration: none">giving away</a> $1k in Uber credits to one lucky reader. Hell, we’ll even throw you <strong>5 bonus entries</strong> for every one of your friends that enters through your link.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><a href="https://vyper.io/c/3477yhhge" target="_blank" style="color: #ed4d1f;text-decoration: none">Enter here</a></p> <p style="font-family: arial, sans-serif;font-size: 10px;line-height: 120%;margin: 0;padding-bottom: 12px"><strong>THE FINE PRINT: </strong>Contest ends on March 27, 2018</p> </td> </tr> <tr> <td id="spacer" style="padding-top: 50px"> </td> </tr> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><span class="sg-image"><img loading="lazy" height="30" src="http://blog.doral360.com/wp-content/uploads/2018/03/85138cbf687db28dd8dca26d7a3ff6b5b0c89c5b32df1ffcce0c655e3e6e0245f1fc8f6ec643c51d1e9311faa9e2f58a97d73804336e83200561caaa14ea5011-1.jpg" style="height: 30px;width: 60px" width="60" /></span></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 190px" align="center" bgcolor="#000000">things you should...</td> </tr> </tbody> </table> </td> </tr> <tr> <td bgcolor="#ffffff" valign="top" style="padding-top: 20px" /> </tr> <tr> <td> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 18px">JAM TO: <span style="font-weight: normal">Audio Technica Wireless Turntable, $179</span></h4> <p dir="ltr" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 16px"> This high-tech turntable is millennial-user-friendly and keeps our office jammin’ to The Black Keys records all week long. ‘Nuff said.</p> <p><a href="https://www.amazon.com/dp/B01BE5CT8U/ref=asc_df_B01BE5CT8U5388488/?tag=hyprod-20&creative=394997&creativeASIN=B01BE5CT8U&linkCode=df0&hvadid=198095612122&hvpos=1o3&hvnetw=g&hvrand=17143962625246947381&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9031939&hvtargid=pla-413278956204" target="_blank" style="color: #ed4d1f;font-size: 14px;font-weight: bold;line-height: 200%;text-decoration: none">*RECORD SCRATCH* →</a> </p> </td> </tr> <tr> <td> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 18px">INVEST WITH: <span style="font-weight: normal">Shape App, Free</span></h4> <p dir="ltr" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 16px"> Now that there are so few barriers to digital investing, it should be easy to invest in a socially responsible way. 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Now, there’s this all-in-one, remote-controlled home brewing system.</p> <p><a href="http://brewie.org/brewie-plus" target="_blank" style="color: #ed4d1f;font-size: 14px;font-weight: bold;line-height: 200%;text-decoration: none">STAY THIRSTY →</a> </p> </td> </tr> <tr> <td> <span class="sg-image"><img loading="lazy" height="20" src="http://blog.doral360.com/wp-content/uploads/2018/03/6289efb06577d74a73d37ae54b9b55d84366f428a8fa79282de1d175aa6efdaf15fe63787a13da0e26c3dcdb688c179a8edd1364913a43a44d3f2ac1b91c6d08-2.jpg" style="height: 20px;width: 100px" width="100" /></span></p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 18px">FIND: <span style="font-weight: normal">the cash your business needs freaky fast with LendingTree, FREE offers</span></h4> <p dir="ltr" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 16px"> When you need cash, waiting for some pin-striped banker isn’t in the cards. 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Just choose what you want to build, spec the project, and viola! Engineer.ai connects the dots and delivers the goods.</p> <p><a href="https://campaign.engineer.ai/thehustle/" target="_blank" style="color: #ed4d1f;font-size: 14px;font-weight: bold;line-height: 200%;text-decoration: none">MAKE SOME AWESOME →</a> </p> </td> </tr> <tr> <td style="padding-bottom: 80px" /> </tr> <tr> <td style="font-family: 'Courier New',serif;text-align: center" align="center">This edition of The Hustle was brought to you by</td> </tr> <tr> <td> <a href="https://skl.sh/thehustle3" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/03/skillshare_20180124201559.jpg" style="height: 100px;width: 250px" /></a> </td> </tr> <tr id="sponsored"> <td bgcolor="#ffffff" role="module-content"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Learn logo design for less than a Jr. cheeseburger</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">What does that dollar in your pocket get you in 2018:</p> <ul style="margin: 0;padding-bottom: 14px;padding-left: 24px"> <li style="line-height: 120%;padding: 4px 0">30 minutes (maybe) of parking?</li> <li style="line-height: 120%;padding: 4px 0">1 used romantic fantasy paperback?</li> <li style="line-height: 120%;padding: 4px 0">2 slices of avocado added to a burger?</li> </ul> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">We know, it’s a depressing collection. Your lonely dollar should work harder.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So, here’s a start: <a href="https://skl.sh/thehustle3" target="_blank" style="color: #ed4d1f;text-decoration: none">master a new skill with Skillshare</a> for 99 cents. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">A <em>real skill</em> to advance your career, like email marketing, Photoshop, or SEO -- in online classes taught by real-world, industry-leading professionals. </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>It’s like a value meal for your mind</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The Skillshare monthly subscription gives you access to <a href="https://skl.sh/thehustle3" target="_blank" style="color: #ed4d1f;text-decoration: none">unlimited, on-demand classes</a> -- AKA anytime, anywhere mind-enhancement. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s like Netflix (or Hulu, we don’t judge), but instead of <em>Stranger Things</em>, you can learn to be a better writer, figure out HTML, or even take an audio mixing class just for kicks.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And right now, Skillshare is offering members of The Hustle 2 months of <a href="https://skl.sh/thehustle3" target="_blank" style="color: #ed4d1f;text-decoration: none">unlimited learning for just 99 cents</a>. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Pick up your next professional skill <a href="https://skl.sh/thehustle3" target="_blank" style="color: #ed4d1f;text-decoration: none">for a buck</a>? 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