Wanna run a 30-second Super Bowl ad?

</p> <p><!--[if !mso]>>--></p> <p> <!--<br /><!--[if (gte mso 9)|(IE)]>--></p> <p> table {border-collapse: collapse;}<br /> table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}<br /> img {-ms-interpolation-mode: bicubic;}</p> <p><![CDATA[body {<br /> color: #000000;<br /> }<br /> body a {<br /> color: #ed4d1f; text-decoration: none;<br /> }<br /> body {<br /> font-family: arial, sans-serif;<br /> }<br /> @media screen and (max-width:480px) {<br /> .preheader .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> .preheader .leftColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> table[class="wrapper-<a href="http://blog.doral360.com/2000/01/01/mobile/" title="mobile on DORAL 360">mobile</a>"] {<br /> width: 100% !important; table-layout: fixed;<br /> }<br /> img[class="max-width"] {<br /> height: auto !important;<br /> }<br /> a[class="bulletproof-button"] {<br /> display: block !important; width: auto !important; font-size: 80%; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> // 2 columns #templateColumns {<br /> width: 100% !important;<br /> }<br /> .templateColumnContainer {<br /> display: block !important; width: 100% !important; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> }<br /> ]]></p> <div class="webkit" style="font-family: arial, sans-serif"> <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 100% !important" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" valign="top" width="100%"> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" class="outer" role="content-container" width="100%"> <tbody> <tr> <td width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" style="max-width: 600px;padding: 0 0px;width: 100%" width="100%"> <tbody> <tr> <td align="left" bgcolor="#FFFFFF" role="modules-container" style="color: #000000;padding: 0px;text-align: left" width="100%"> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module preheader preheader-hide" role="module" style="color: transparent;height: 0;width: 0" width="100%"> <tbody> <tr> <td role="module-content"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"> </td> </tr> </tbody> </table> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module footer" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" style="padding: 10px 0px"> <table align="center" border="0" cellpadding="0" cellspacing="0" style="padding: 0 5px" width="100%"> <tbody><!-- START DYNAMIC CONTENT --><br /><!-- START HEADER --></p> <tr role="module-content"> <td align="center" class="templateColumnContainer" valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr id="intro"> <td colspan="2" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 18px;letter-spacing: -1px;line-height: 120%;padding: 20px 0">Great, that’ll be $5m, please.</td> </tr> <tr style="vertical-align: bottom"> <td class="leftColumnContent" role="column-one" style="height: 100%;padding-top: 20px"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=top%20logo" target="_blank" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 24px;font-weight: bold;line-height: 100%;text-decoration: none">The Hustle</a></td> <td class="rightColumnContent" role="column-two" style="font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;height: 100%;line-height: 18px;text-align: right" align="right">Fri, Feb 2</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="module" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" role="module-content" style="padding-top: 10px" valign="top"> <a href="https://good.co/?utm_source=TheHustle&utm_medium=email&utm_campaign=goodco_intro" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/02/2.2_superbowl_20180202103409-1.jpg" style="height: auto;width: 100%" /></a> </td> </tr> <tr> <td style="font-family: 'Courier New',sans-serif;font-weight: bold;line-height: 120%;padding-top: 10px">Brought to you by <a href="https://good.co/?utm_source=TheHustle&utm_medium=email&utm_campaign=goodco_intro" target="_blank" style="color: #ed4d1f;text-decoration: none">Good&Co</a>… find a career that fits like a glove.</td> </tr> </tbody> </table> </td> </tr> <p><!-- END HEADER --></p> <p> <!-- START SHARE ME NOW BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>The cheapest Super Bowl ad costs more than the Eagles’ starting QB makes in a year</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Whether it’s the <a href="https://www.youtube.com/watch?v=pVcbasIb8lQ" target="_blank" style="color: #ed4d1f;text-decoration: none">Budweiser frogs</a>, a <a href="https://www.youtube.com/watch?v=NRAhyl1fC4w" target="_blank" style="color: #ed4d1f;text-decoration: none">sad Ikea lamp in the rain</a>, or the famous Coors Light “with the twiiiiiins” <a href="https://www.youtube.com/watch?v=GVqoYvlEZis" target="_blank" style="color: #ed4d1f;text-decoration: none">soundbite</a>, Super Bowl commercials seem to have a knack for snaking their way into the social mainstream.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Brands are willing to pay top dollar to be viewed on the world’s biggest stage. And this year, not much has changed: the cost of one 30-second is a whopping <a href="https://qz.com/1192015/super-bowl-lii-how-the-price-of-an-ad-climbed-to-5-milion-in-2018/" target="_blank" style="color: #ed4d1f;text-decoration: none">$5m</a>.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>The Super Bowl is the most expensive event… by far</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In comparison, a 30-second ad during Game 7 of the 2016 World Series was just <a href="https://www.si.com/nfl/2018/01/11/super-bowl-lii-ad-cost" target="_blank" style="color: #ed4d1f;text-decoration: none">$500k</a>. And the 2018 Oscars are expected to cost close to <a href="http://variety.com/2017/tv/news/oscars-commercials-abc-tv-advertising-1202602117/" target="_blank" style="color: #ed4d1f;text-decoration: none">$2.6m</a> per 30-second ad.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">For more perspective: Nick Foles, the Eagles’ starting quarterback of Super Bowl LII, made a base salary this season of <a href="http://www.spotrac.com/nfl/philadelphia-eagles/nick-foles-9898/" target="_blank" style="color: #ed4d1f;text-decoration: none">5 times less</a> than the average $5m 30-second Super Bowl ad airing on Sunday. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As a matter of fact, only 13 of the 100 players on either Super Bowl team exceeded $5m this season.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Why so expensive?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Bottom line is, the Super Bowl is the most-watched event on Earth. Over the last five years, the SB has averaged more than <a href="http://www.businessinsider.com/super-bowl-commercials-cost-more-than-eagles-quarterback-earns-2018-1" target="_blank" style="color: #ed4d1f;text-decoration: none">111m</a> viewers, and this year, many speculate viewership will break records. That has execs licking their chops.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a>, for instance, will run at least 2.5 minutes’ worth of commercials on Sunday at a cost of<a href="https://qz.com/1193215/amazon-is-getting-serious-about-the-super-bowl-this-year/" target="_blank" style="color: #ed4d1f;text-decoration: none"> $25m</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Funny thing is, these commercials historically haven’t yielded measurable results: in 2014, <em>Ad Age</em> reported that <a href="http://time.com/money/4206369/super-bowl-ads-affect-sales/" target="_blank" style="color: #ed4d1f;text-decoration: none">60%</a> of Super Bowl ads didn’t boost purchases; another study found that <a href="https://marketingland.com/massive-exposure-minimal-impact-doubts-super-bowl-ad-effectiveness-116572" target="_blank" style="color: #ed4d1f;text-decoration: none">90%</a> of viewers did <em>not</em> feel more encouraged to buy something after seeing it in during the SB.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>But networks on the other hand…</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Last year Fox made an estimated <a href="https://www.forbes.com/sites/kurtbadenhausen/2017/03/01/nfl-tv-ad-revenue-hits-record-3-5-billion-despite-drop-in-ratings/#195a413f525b" target="_blank" style="color: #ed4d1f;text-decoration: none">$1.44B</a> <a href="http://secure.hostgator.com/~affiliat/cgi-bin/affiliates/clickthru.cgi?id=wafook168-" target="_blank" title="hosting on DORAL 360">hosting</a> the Super Bowl, and this year, NBC has the rare opportunity to air both the Super Bowl and the Winter Olympics in the same month, enticing advertisers with a <a href="http://variety.com/2017/tv/news/super-bowl-commercials-nbc-tv-advertising-1202489354/" target="_blank" style="color: #ed4d1f;text-decoration: none">package deal</a>…</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">A deal that should see the Peacock network making close to <a href="http://www.adweek.com/tv-video/how-to-make-1-4-billion-in-22-days/" target="_blank" style="color: #ed4d1f;text-decoration: none">$1.4B </a>in ad sales alone when all is said and done.</p> </td> </tr> <p><!-- START SHARING --></p> <tr> <td id="link" style="font-family: 'Courier New',courier,monospace;font-size: 26px;line-height: 120%;padding: 15px 0;text-align: center" align="center">Break out your wallets</td> </tr> <tr> <td> <table style="text-align: center;width: 100%"> <tbody> <tr> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.facebook.com/hustlecon/posts/1986206871639173" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/02/share_fb-3.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.linkedin.com/shareArticle?mini=true&summary=This+Sunday%2C+just+fast-forward+through+the+pigskin%3B+the+commercials+are+worth+more+anyway.&url=https%3A%2F%2Fthehustle.co%2Fsuper-bowl-ads-cost-5-million%3Futm_campaign%3D2%252F2%2B-%2BSuper%2BBowl%26utm_content%3Dsuper-bowl-ads-cost-5-million%26utm_medium%3Demail%26utm_source%3Ddaily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/02/share_li-3.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://twitter.com/intent/tweet?text=This+Sunday%2C+just+fast-forward+through+the+pigskin%3B+the+commercials+are+worth+more+anyway.&url=https%3A%2F%2Fthehustle.co%2Fsuper-bowl-ads-cost-5-million%3Futm_campaign%3D2%252F2%2B-%2BSuper%2BBowl%26utm_content%3Dsuper-bowl-ads-cost-5-million%26utm_medium%3Demail%26utm_source%3Ddaily&via=Hustle_Says" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/02/share_tw-3.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://thehustle.co/super-bowl-ads-cost-5-million?utm_campaign=2%2F2+-+Super+Bowl&utm_content=super-bowl-ads-cost-5-million&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/02/share_new-3.jpg" /></a></td> </tr> </tbody> </table> </td> </tr> <p><!-- END SHARING --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END SHARE ME NOW BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Shake-up at Airbnb: CFO leaves after butting heads with CEO for years</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Yesterday, with rumors swirling, <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a> announced via their<a href="https://press.atairbnb.com/updates-on-our-work-to-build-a-21st-century-company/" target="_blank" style="color: #ed4d1f;text-decoration: none"> blog </a>that CFO Laurence Tosi is officially out.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Irreconcilable differences between Tosi and CEO Brian Chesky allegedly led to the split, with sources confirming the two clashed over some of Chesky’s ambitious goals for the company.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Putting the AIR in Airbnb</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Tosi joined the company over <a href="https://www.theinformation.com/at-airbnb-tensions-bubble-between-chesky-and-tosi" target="_blank" style="color: #ed4d1f;text-decoration: none">2 years ago</a> and since has been hailed as bringing “financial discipline” and “new focus areas” to the short-term home rental company.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to The Information, Tosi has been vying for more control at the company for some time, even pitching himself to become the COO of the company’s “homes” division in recent months.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">One of the biggest <a href="https://www.fastcompany.com/40520736/opposing-visions-could-be-causing-turbulence-for-airbnbs-flight-plans" target="_blank" style="color: #ed4d1f;text-decoration: none">points of contention</a> came with the company’s desired foray into air travel. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Tosi and Chesky were reportedly at odds with how they should get into the space — Chesky wanting to go for broke and create their own airline, while Tosi looked to start smaller by integrating themselves with a flight-booking company. </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Sooo, what now?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In the announcement, <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a> said the ousting of Tosi was part of their plan to build a “21st century company.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The post also stated that Tosi “has decided to dedicate his full time and energy to his investment fund, Weston Capital Partners, while <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a>’s head of financial planning and analysis, Ellie Mertz, will <a href="https://www.recode.net/2018/2/1/16960686/airbnb-cfo-tosi-belinda-johnson-coo-brian-chesky" target="_blank" style="color: #ed4d1f;text-decoration: none">take over</a> as CFO in the interim.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As for <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a>’s future in 2018, Chesky <a href="https://techcrunch.com/2018/02/01/airbnb-cfo-laurence-tosi-is-out/" target="_blank" style="color: #ed4d1f;text-decoration: none">stated</a> that the company will not be going public this year.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/Airbnb-CFO-out?utm_campaign=2%2F2+-+Super+Bowl&utm_content=Airbnb-CFO-out&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img loading="lazy" height="12" src="http://blog.doral360.com/wp-content/uploads/2018/02/sharelinkbutton-4.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/Airbnb-CFO-out?utm_campaign=2%2F2+-+Super+Bowl&utm_content=Airbnb-CFO-out&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Breakups are rouugh</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Quarterly report: Facebook exceeds on earnings, under-delivers on engagement</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Yesterday was a big ol’ day for earnings calls: <a href="https://www.marketwatch.com/story/apple-earnings-to-focus-on-iphone-x-sales-live-blog-2018-02-01" target="_blank" style="color: #ed4d1f;text-decoration: none">Apple</a> reported record revenue (buoyed by $1k iPhone X sales), <a href="https://www.axios.com/microsoft-earnings-21f449fd-d702-4bea-acae-73b46c95b530.html" target="_blank" style="color: #ed4d1f;text-decoration: none">Microsoft</a> beat expectations thanks to the cloud, and <a href="https://www.marketwatch.com/story/alibaba-stock-falls-on-holiday-quarter-earnings-miss-2018-02-01" target="_blank" style="color: #ed4d1f;text-decoration: none">Alibaba</a> fell short of analysts’ expectations despite hefty growth.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But the most interesting news of the day came from Facebook.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The social media behemoth managed to top revenue expectations in Q4, while simultaneously reporting a 5% drop in the amount of overall time users spend on the platform (that’s <em>50m</em> hours per day).</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Financial game: strong</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">At $12.97B, Facebook’s Q4 revenue was up 47% year-over-year (they were at $8.8B in Q4 ‘16). This handily outpaced Wall Street’s $12.55B projection, and led to a 5% stock spike in after-hours trading.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">This also marks the company’s <a href="https://www.marketwatch.com/story/facebook-earnings-stock-touches-record-after-massive-ad-price-increase-2018-01-31" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>11th consecutive</em></a> quarter beating revenue expectations, largely thanks to gains in <a href="http://blog.doral360.com/2000/01/01/mobile/" title="mobile on DORAL 360">mobile</a>, which made up 89% of all ad sales.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>User stats: meh</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">On the flip side, recent changes to Facebook’s news feed seem to have caused a dip in the amount of time users are spending on the platform — to the tune of <a href="https://www.cnbc.com/2018/01/31/facebook-earnings-q4-2017.html" target="_blank" style="color: #ed4d1f;text-decoration: none">50m hours per day</a>. That’s about <a href="https://www.axios.com/zuckerberg-news-feed-changes-reduced-user-time-spent-by-50-1517433561-e4568204-c0fe-4baf-995e-445c501928bc.html" target="_blank" style="color: #ed4d1f;text-decoration: none">2 minutes per day</a>, per user. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In an investor call, Zuck brushed this off as a short-term loss in the quest for more “meaningful interactions” in the long term.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to <a href="https://www.forbes.com/sites/kathleenchaykowski/2018/01/31/facebook-shares-fall-less-time-spent-fourth-quarter-results/#a81a205b3b41" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>Forbes</em></a>, Facebook’s year-over-year user growth, at 14%, is the “slowest rate of daily active user growth on record.” And in the US and Canada, total daily users fell by nearly 700k.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/facebook-exceeds-quarterly-earnings-goals?utm_source=daily&utm_medium=email&utm_campaign=2%2F2%20-%20super%20bowl&utm_content=facebook-exceeds-quarterly-earnings-goals" target="_blank" style="color: #ed4d1f;text-decoration: none"><img loading="lazy" height="12" src="http://blog.doral360.com/wp-content/uploads/2018/02/sharelinkbutton-5.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/facebook-exceeds-quarterly-earnings-goals?utm_source=daily&utm_medium=email&utm_campaign=2%2F2%20-%20super%20bowl&utm_content=facebook-exceeds-quarterly-earnings-goals" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Feed me</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Flying taxi startup, Joby Aviation, raises $100m</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">On a private airstrip in the pastoral hills of Northern California, a little startup called Joby Aviation has spent 9 years secretly developing a flying taxi prototype.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Now, the company has announced that it’s <a href="https://www.businesswire.com/news/home/20180201005422/en/Joby-Aviation-Secures-100M-Series-Funding-Electric" target="_blank" style="color: #ed4d1f;text-decoration: none">raised $100m</a> from the likes of Toyota, JetBlue, and Intel to help it revolutionize air transport.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>The Jetsons ain’t too far off</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Joby Aviation was founded in 2009 by <a href="https://www.linkedin.com/in/joeben-bevirt-639451/" target="_blank" style="color: #ed4d1f;text-decoration: none">JoeBen Bevirt</a>, a mechanical engineer who made millions selling camera tripods, then dumped it all into pursuing his true vision: the ultimate flying taxi.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Recently, <a href="https://www.bloomberg.com/news/articles/2018-02-01/air-taxi-startup-joby-has-a-working-prototype-and-a-fresh-100m" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>Bloomberg</em></a> got a peek at the working model and described it as a “cross between a drone and a small plane” — a fully electric, 5-seat air taxi, capable of flying 150 miles on a single charge and traveling at twice the speed of a helicopter (sans the noise).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The company’s ultimate vision: to build thousands of these things and create an air-based ride service that costs as much as an Uber, with landing pads scattered all around major cities.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><strong>They’re going to have a lot of competition</strong></p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As <a href="https://www.theverge.com/2018/2/1/16959698/joby-aviation-evtol-100-million-investment" target="_blank" style="color: #ed4d1f;text-decoration: none">The Verge</a> reports, the flying car market is stacked with dozens of hopefuls: big boys like Boeing, Uber, and Google co-founder Larry Page (Kitty Hawk) have all heavily invested in prototyping.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Joby will use its new funds to <a href="http://www.santacruzsentinel.com/article/NE/20180131/NEWS/180139910" target="_blank" style="color: #ed4d1f;text-decoration: none">hire another 100 engineers</a> — software, electrical, mechanical, and aerospace — and fine-tune its prototyping process.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span style="float: none;text-align: center"><a href="https://thehustle.co/flying-taxi-joby-raises-100-million?utm_campaign=2%2F2+-+Super+Bowl&utm_content=flying-taxi-joby-raises-100-million&utm_medium=email&utm_source=daily" target="_blank" style="color: #ed4d1f;text-decoration: none"><img loading="lazy" height="12" src="http://blog.doral360.com/wp-content/uploads/2018/02/sharelinkbutton-6.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/flying-taxi-joby-raises-100-million?utm_campaign=2%2F2+-+Super+Bowl&utm_content=flying-taxi-joby-raises-100-million&utm_medium=email&utm_source=daily" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Great Scott! The future is here</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="height: 50px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START SHOWER THOUGHTS --></p> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><span><img loading="lazy" height="30" src="http://blog.doral360.com/wp-content/uploads/2018/02/showerthoughts_icon.jpg" style="float: right;height: 30px;vertical-align: bottom;width: 30px" width="30" align="right" /></span></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 190px" align="center" bgcolor="#000000">friday shower thoughts</td> </tr> </tbody> </table> </td> </tr> <tr> <td> <a href="https://goo.gl/ikrE4B" target="_blank" style="color: #ed4d1f;text-decoration: none"><img style="height: auto;width: 100%" src="http://blog.doral360.com/wp-content/uploads/2018/02/parachute_shower05_20180202000052.jpg" /></a> </td> </tr> <tr id="shower"> <td bgcolor="#ffffff" valign="top" style="padding-bottom: 50px;padding-top: 10px"> <ol style="font-size: 16px"> <li style="line-height: 120%;padding: 4px 0">Fitbits are just like Tamagotchis, except the creature you have to keep alive is yourself.</li> <li style="line-height: 120%;padding: 4px 0">When everything is highlighted, nothing is highlighted.</li> <li style="line-height: 120%;padding: 4px 0">Spilling Gatorade on yourself doesn’t feel nearly as sexy as commercials make it look.</li> <li style="line-height: 120%;padding: 4px 0">The longer you wait to get a tattoo the less permanent it becomes.</li> <li style="line-height: 120%;padding: 4px 0">If humanity survives another 547 years we get to have SuperBowl “DIC.”</li> <li style="font-style: italic;line-height: 120%;padding: 4px 0">via <a href="https://www.reddit.com/r/showerthoughts" target="_blank" style="color: #ed4d1f;text-decoration: none">Reddit</a></li> </ol> </td> </tr> <p><!-- END SHOWER THOUGHTS --></p> <p> <!-- START ADVERTORIAL --></p> <tr> <td style="font-family: 'Courier New',serif;text-align: center" align="center">This edition of The Hustle was brought to you by</td> </tr> <tr> <td> <a href="https://good.co/?utm_source=TheHustle&utm_medium=email&utm_campaign=goodco_intro" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2018/02/goodandco_20180201234643.jpg" style="height: 100px;width: 250px" /></a> </td> </tr> <tr id="sponsored"> <td bgcolor="#ffffff" role="module-content"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>“The job-hunting lovechild of e-Harmony and LinkedIn”</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">With a tagline like that, how could we resist? </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Launched in 2012, <a href="https://good.co/?utm_source=TheHustle&utm_medium=email&utm_campaign=goodco_intro" target="_blank" style="color: #ed4d1f;text-decoration: none">Good&Co</a> is on a mission to help people love coming to work. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">They believe there’s more to professional relationships than skill endorsements and one-click connections. 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