California’s $50B wine industry is ablaze

Since Sunday night, at least 17 separate fires have ravaged 115k acres of land in Northern California’s wine country. At least 15 people are dead, and hundreds more are hospitalized or missing,

Like most disasters of this scale, the fires also come with a massive economic toll: more than 2k houses, resorts, and vineyards have been destroyed — and that’s sure to have an impact on the area’s wine industry.

The epicenter of America’s wine

The affected areas of Napa, Sonoma, and Santa Rosa are world-renowned for their wines and are dotted with more than 475 wineries and 34 grape varietals.

Collectively, these vineyards contribute $13B-per-year to the local economy, and more than $50B-per-year to the US economy — and employ 46k people.

What we know so far

At this point, it’s difficult to tell how many facilities have been affected, but at least 8 wineries — some large, some small — have been severely damaged or destroyed, including one of Napa’s oldest, White Rock Vineyards.

The fires came right in the waning days of harvest season, and 90% of grapes have already been harvested. But the damage is likely to have a long-term impact on many of the region’s biggest producers.

If you’d like to help out the residents affected, this spreadsheet breaks down what victims currently need. You can also donate to this GoFundMe campaign organized by a verified local winery owner.

The post California’s $50B wine industry is ablaze appeared first on The Hustle.


(via The Hustle)

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