Now you see me

</p> <p><!--[if !mso]>>--></p> <p> <!--<br /><!--[if (gte mso 9)|(IE)]>--></p> <p> table {border-collapse: collapse;}<br /> table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}<br /> img {-ms-interpolation-mode: bicubic;}</p> <p><![CDATA[body {<br /> color: #000000;<br /> }<br /> body a {<br /> color: #ed4d1f; text-decoration: none;<br /> }<br /> body {<br /> font-family: arial, sans-serif;<br /> }<br /> @media screen and (max-width:480px) {<br /> .preheader .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> .preheader .leftColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> table[class="wrapper-<a href="http://blog.doral360.com/2000/01/01/mobile/" title="mobile on DORAL 360">mobile</a>"] {<br /> width: 100% !important; table-layout: fixed;<br /> }<br /> img[class="max-width"] {<br /> height: auto !important;<br /> }<br /> a[class="bulletproof-button"] {<br /> display: block !important; width: auto !important; font-size: 80%; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> // 2 columns #templateColumns {<br /> width: 100% !important;<br /> }<br /> .templateColumnContainer {<br /> display: block !important; width: 100% !important; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> }<br /> ]]></p> <div class="webkit" style="font-family: arial, sans-serif"> <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 100% !important" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" valign="top" width="100%"> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" class="outer" role="content-container" width="100%"> <tbody> <tr> <td width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" style="max-width: 600px;padding: 0 0px;width: 100%" width="100%"> <tbody> <tr> <td align="left" bgcolor="#FFFFFF" role="modules-container" style="color: #000000;padding: 0px;text-align: left" width="100%"> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module preheader preheader-hide" role="module" style="color: transparent;height: 0;width: 0" width="100%"> <tbody> <tr> <td role="module-content"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"> </td> </tr> </tbody> </table> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module footer" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" style="padding: 10px 0px"> <table align="center" border="0" cellpadding="0" cellspacing="0" style="padding: 0 5px" width="100%"> <tbody><!-- START DYNAMIC CONTENT --><br /><!-- START HEADER --></p> <tr role="module-content"> <td align="center" class="templateColumnContainer" valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr id="intro"> <td colspan="2" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 18px;letter-spacing: -1px;line-height: 120%;padding: 20px 0">Now you don’t. The #1 young adult book on the NYT bestseller list just got the boot.</td> </tr> <tr style="vertical-align: bottom"> <td class="leftColumnContent" role="column-one" style="height: 100%;padding-top: 20px"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=top%20logo" target="_blank" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 24px;font-weight: bold;line-height: 100%;text-decoration: none">The Hustle</a></td> <td class="rightColumnContent" role="column-two" style="font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;height: 100%;line-height: 18px;text-align: right" align="right">Fri, Aug 25</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="module" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" role="module-content" style="padding-top: 10px" valign="top"> <a href="https://fieldbook.com/?utm_source=hustle&utm_medium=email&utm_campaign=native" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/08/8.25-fakebook28fieldbook29_20170825140251-2.jpg" style="height: auto;width: 100%" /></a> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END HEADER --></p> <p> <!-- START SHARE ME NOW BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Handbook for scammers</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">This week, a curious new contender topped the young adult <em>NYT</em> bestseller list: <em>Handbook For Mortals</em>, a novel about a “free-spirited young woman from a long dynasty of tarot-card readers, and practitioners of magick.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Seems like the kind of thing youths would be into, but a few things don’t add up… </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">For one, HFM is the debut novel from GeekNation, a niche blog that recently set out to publish books. And then there’s the fact that the author, Lani Sarem, is an actress with a <a href="http://www.imdb.com/name/nm6576414/" target="_blank" style="color: #ed4d1f;text-decoration: none">sparse IMDB</a> profile and zero previous writing credentials and, as of yesterday morning, the book only had 18 reviews on <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a>. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Sound fishy? Well, last evening, the book was officially <a href="http://www.vulture.com/2017/08/handbook-for-mortals-bestseller-list-controversy.html" target="_blank" style="color: #ed4d1f;text-decoration: none">pulled from the NYT list</a> after the paper uncovered “inconsistencies” in their reporting.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>It was all a little too “magickal”</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">These “inconsistencies” were brought to light by the fearless investigation of YA author Phil Stamper, who first questioned the legitimacy of the book’s success on Twitter, after it remarkably “sold” 5k copies in the first week, despite limited press coverage and no critical acclaim.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Stamper’s whistle blowing <a href="http://www.pajiba.com/book_reviews/did-this-book-buy-its-way-onto-the-new-york-times-bestseller-list.php" target="_blank" style="color: #ed4d1f;text-decoration: none">triggered an investigation</a> by review site Pajiba, which talked to several <em>NYT</em>-reporting bookstores that had been contacted by an anonymous source requesting bulk orders of the book (<em>coincidentally</em>, just under the amount the <em>NYT</em> would’ve flagged for “corporate sale”).</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Rookie of the year? Or seasoned scam artist?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s unclear exactly <em>who</em> made these calls, but in one case the purchaser claimed to be producing a “movie adaption” of the novel.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Interesting, considering <a href="http://www.hollywoodreporter.com/news/geeknation-launches-book-publishing-arm-partners-lani-sarem-ya-series-handbook-mortals-1024909" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>The</em> <em>Hollywood Reporter</em></a> just did a write-up on Geeknation, which claimed to be exploring an adaptation of the book produced by <em>American Pie </em>and <em>Rookie of the Year</em> actor Thomas Ian Nicholas (who will presumably take a role in the film).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to Nicholas, “This story is very important to me considering that my great uncle was the famous close-up magician John Scarne.” <em>Riiiiightt, that checks out… </em></p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>We know bestseller lists can be hacked</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Heck, we profiled a guy who made a living scamming the <a href="https://thehustle.co/underground-world-of-kindle-ebooks" target="_blank" style="color: #ed4d1f;text-decoration: none">Amazon Kindle bestseller list</a> back in the day. But the <em>NYT</em> list is the gold standard, and one would <em>hope</em> that it’d be a little tougher to buy your way to the top.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The good news is, HFM is starting to get its just deserts. The book has a <a href="https://www.amazon.com/Handbook-Mortals-Book-Lani-Sarem/dp/1545611459" target="_blank" style="color: #ed4d1f;text-decoration: none">few more Amazon reviews</a> now — the most recent of which are all 1-star (i.e. “cheaters will never prosper,” “you know why,” and, “shame”).</p> </td> </tr> <p><!-- START SHARING --></p> <tr> <td id="link" style="font-family: 'Courier New',courier,monospace;font-size: 26px;line-height: 120%;padding: 15px 0;text-align: center" align="center">SHAME.</td> </tr> <tr> <td> <table style="text-align: center;width: 100%"> <tbody> <tr> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.facebook.com/hustlecon/posts/1915328622060332" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/08/share_fb-5.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://www.linkedin.com/shareArticle?mini=true&summary=The+NYT+best+seller+list+has+a+dark+horse....&url=https%3A%2F%2Fthehustle.co%2Fhandbook-for-scamming-NYT%3Futm_source%3Ddaily%26utm_medium%3Dmedium%26utm_campaign%3D8-25-Softbank%26utm_content%3Dhandbook-for-scamming-NYT" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/08/share_li-5.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://twitter.com/intent/tweet?text=The+NYT+best+seller+list+has+a+dark+horse....&url=https%3A%2F%2Fthehustle.co%2Fhandbook-for-scamming-NYT%3Futm_source%3Ddaily%26utm_medium%3Dmedium%26utm_campaign%3D8-25-Softbank%26utm_content%3Dhandbook-for-scamming-NYT&via=Hustle_Says" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/08/share_tw-5.jpg" /></a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="https://thehustle.co/handbook-for-scamming-NYT?utm_source=daily&utm_medium=medium&utm_campaign=8-25-Softbank&utm_content=handbook-for-scamming-NYT" target="_blank" style="color: #ed4d1f;padding: 0 8px;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/08/share_new-5.jpg" /></a></td> </tr> </tbody> </table> </td> </tr> <p><!-- END SHARING --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END SHARE ME NOW BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Softbank goes hard on WeWork</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Softbank has finalized a <a href="https://www.nytimes.com/2017/08/24/business/dealbook/softbank-and-fund-to-invest-4-4-billion-in-wework.html?mcubz=0" target="_blank" style="color: #ed4d1f;text-decoration: none">$4.4B investment</a> in co-working company WeWork — its largest US investment to-date.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The funding comes from the Japanese telecom company’s $93B tech-focused Vision Fund and brings WeWork’s valuation to $21B, making it the 3rd <a href="https://www.recode.net/2017/8/8/16113140/top-10-most-valuable-startups-uber-spacex-wework-airbnb" target="_blank" style="color: #ed4d1f;text-decoration: none">most valuable US startup</a> behind Uber and <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a>.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Masayoshi’s been making it rain</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Softbank CEO Masayoshi Son has been parachuting into the global startup space with huge chunks of cash, at an unprecedented scale for a single venture fund.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Recent investments also include the <a href="https://www.cnbc.com/2017/08/08/softbank-to-invest-1-billion-in-fanatics.html" target="_blank" style="color: #ed4d1f;text-decoration: none">$1B they spent on online sports retailer</a> Fanatics, Google-owned robotics company Boston Dynamics, and AI company Brain Corp — not to mention a proposed (and controversial) $1B investment in Uber, which has since been tabled.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>WeWork’s officially in the big leagues</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The company has transitioned from a shared office space for small startups, to housing larger companies like <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> and IBM who want to capitalize on its hip, millennial-friendly culture.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But despite raking in almost $1B in annual revenue, the company has induced skepticism from <a href="http://blog.doral360.com/category/real-estate/" title="real estate on DORAL 360">real estate</a> insiders, who are wary about the valuation, which is incredibly high by industry standards — about <a href="https://www.wsj.com/articles/softbank-invests-additional-3-billion-in-wework-1503597860" target="_blank" style="color: #ed4d1f;text-decoration: none">$160k per desk</a> (paywall), based on their current market cap.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/softbank-wework-investment?utm_source=daily&utm_medium=medium&utm_campaign=8-25-Softbank&utm_content=softbank-wework-investment" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/08/dqVouuf-23.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/softbank-wework-investment?utm_source=daily&utm_medium=medium&utm_campaign=8-25-Softbank&utm_content=softbank-wework-investment" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Still cheaper than SF rent</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Whole Foods, at half price</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Ahhh, Whole Foods. Land of overpriced hipster lagers, <a href="http://elitedaily.com/envision/whole-foods-expensive-food/1173730/" target="_blank" style="color: #ed4d1f;text-decoration: none">$34 emu eggs</a>, and kale-flavored ice cream. The clean-eating kingdom, where a trip to the salad bar will set you back $114.29 and a lecture on the dangers of ranch dressing.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But that’s all about to change: this week, federal regulators approved <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a>’s <a href="https://www.theverge.com/2017/8/23/16193542/ftc-amazon-whole-foods" target="_blank" style="color: #ed4d1f;text-decoration: none">$13.7B purchase of the food chain</a> — and the company’s first order of business is to lower prices.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Praise be unto Bez</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Bezos and the gang are well aware that Whole Food’s exorbitant prices are the butt of literally thousands of <a href="http://money.cnn.com/2016/01/26/investing/whole-foods-prices-stock/index.html" target="_blank" style="color: #ed4d1f;text-decoration: none">jokes</a>. And they fully intend to flip this on its head.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">“Starting Monday, Whole Foods Market will <a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2295514" target="_blank" style="color: #ed4d1f;text-decoration: none">offer lower prices</a> on a selection of best-selling staples across its stores.” This will include things like eggs, fruit, veggies, ground beef, avocados, and tilapia (<a href="https://fivethirtyeight.com/datalab/dwayne-the-rock-johnson-eats-about-821-pounds-of-cod-per-year/" target="_blank" style="color: #ed4d1f;text-decoration: none">for The Rock</a>).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a>’s stated goal is to make quality produce more affordable for everyone — though it’s not immediately clear what the new pricing model will be.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Could be a tricky move</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Supermarkets are a pretty vulnerable space to be in right now: on average, stores make about <a href="http://www.chicagotribune.com/business/ct-amazon-whole-foods-deal-20170824-story.html" target="_blank" style="color: #ed4d1f;text-decoration: none">$1 of profit</a> for every $100 in revenue. So it may be tough for <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> to slash prices and maintain profit.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Then again, <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a>’s shareholders seem to prioritize market share over profit. And in that category, they’re doing swell: the online marketplace plans to <a href="https://qz.com/1061713/amazon-amzn-is-lowering-prices-at-whole-foods-starting-aug-28/" target="_blank" style="color: #ed4d1f;text-decoration: none">integrate</a> Whole Food products with its own services.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So, soon you’ll be able to get that $34 emu egg on AmazonFresh.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/amazon-lowers-whole-food-prices?utm_source=daily&utm_medium=medium&utm_campaign=8-25-Softbank&utm_content=amazon-lowers-whole-food-prices" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/08/dqVouuf-24.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/amazon-lowers-whole-food-prices?utm_source=daily&utm_medium=medium&utm_campaign=8-25-Softbank&utm_content=amazon-lowers-whole-food-prices" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none"> Emu-ving on up</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Rent-a-dad</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Picture this: You’re in a serious relationship, but your father deeply disapproves and refuses to meet your partner. You need someone to pretend to be your family member for a few hours and make things seem peachy. You need… a stand-in dad.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Enter Ryuichi Ichinokawa. For more than a decade, the 51-year-old has run the <a href="https://www.bloomberg.com/news/articles/2017-08-24/you-can-rent-a-dad-in-japan" target="_blank" style="color: #ed4d1f;text-decoration: none">Heart Project</a>, a “family rental” business in Japan.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>The family man</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">For a fee, Ichinokawa and his staff of <a href="https://www.theguardian.com/world/2009/sep/20/japan-relatives-professional-stand-ins" target="_blank" style="color: #ed4d1f;text-decoration: none">100 actors</a> pose as parents, in-laws, siblings, or friends in a variety of settings — weddings, funerals, and social functions.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">His staff <a href="https://www.cbsnews.com/news/in-japan-wisdom-and-solace-for-an-hourly-price/" target="_blank" style="color: #ed4d1f;text-decoration: none">prepares</a> for a given job by going through a Rolodex of potential questions and researching clients’ families — parent stand-ins run $275 per person; a best-man speech is a bargain, at just $46. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Ichinokawa says roughly 30% of his jobs are weddings, and another 30% are “first meetings” with a love interest’s parents. Most jobs are a one-time thing.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>A product of Japan’s cultural norms</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Firms like Ichinokawa’s prosper in Japan, <a href="https://www.cbsnews.com/news/in-japan-wisdom-and-solace-for-an-hourly-price/" target="_blank" style="color: #ed4d1f;text-decoration: none">largely thanks</a> to the country’s “excessive concern for appearances.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">This phenomenon leaks into other sectors: for instance, Japanese business owners are often under pressure to keep their firms in the family, yet “desire a better quality son than nature provided” — so they <a href="https://priceonomics.com/why-are-so-many-of-the-worlds-oldest-businesses-in/" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>legally</em> <em>adopt</em></a> a CEO to take over. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">There are more than 81k such adoptees in Japan, including the current CEO of Suzuki.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">You know what they say: family is where life begins…</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/japanese-rent-a-dad?utm_source=daily&utm_medium=medium&utm_campaign=8-25-Softbank&utm_content=japanese-rent-a-dad" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/08/dqVouuf-25.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/japanese-rent-a-dad?utm_source=daily&utm_medium=medium&utm_campaign=8-25-Softbank&utm_content=japanese-rent-a-dad" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">And that’s about it</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="height: 50px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START SHOWER THOUGHTS --></p> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><span class="sg-image"><img height="30" src="http://blog.doral360.com/wp-content/uploads/2017/08/M5wlbyd-1.jpg" style="float: right;height: 30px;vertical-align: bottom;width: 30px" width="30" align="right" /></span></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 190px" align="center" bgcolor="#000000">friday shower thoughts</td> </tr> </tbody> </table> </td> </tr> <tr> <td> <a href="" style="color: #ed4d1f;text-decoration: none"><img style="height: auto;width: 100%" src="" /></a> </td> </tr> <tr id="shower"> <td bgcolor="#ffffff" valign="top" style="padding-bottom: 50px;padding-top: 10px"> <ol style="font-size: 16px"> <li style="line-height: 120%;padding: 4px 0"> I judge the size of a city purely based on how far I can zoom out on Google Maps and still see its name.</li> <li style="line-height: 120%;padding: 4px 0"> It’s strange that there is a setting on your toaster to completely burn the bread.</li> <li style="line-height: 120%;padding: 4px 0">Let us all take a moment to appreciate that our internal organs don’t itch.</li> <li style="line-height: 120%;padding: 4px 0">If I accidentally download the same file twice, I’ll open the second download because it’s fresher.</li> <li style="line-height: 120%;padding: 4px 0">If Jon Snow is turned into a white walker, does he become Jonny Walker or Snow White?</li> <li style="font-style: italic;line-height: 120%;padding: 4px 0">via <a href="https://www.reddit.com/r/showerthoughts" target="_blank" style="color: #ed4d1f;text-decoration: none">Reddit</a></li> </ol> </td> </tr> <p><!-- END SHOWER THOUGHTS --></p> <p> <!-- START ADVERTORIAL --></p> <tr> <td style="font-family: 'Courier New',serif;text-align: center" align="center">This edition of The Hustle was brought to you by</td> </tr> <tr> <td> <a href="https://fieldbook.com/?utm_source=hustle&utm_medium=email&utm_campaign=native" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/08/fieldbook_20170825140456.png" style="height: 100px;width: 250px" /></a> </td> </tr> <tr id="sponsored"> <td bgcolor="#ffffff" role="module-content"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>How long is 5 minutes?</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">When you spend it searching for one piece of contact info? A really long time. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">We’ve done it more times than we care to admit. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">See, Google Sheets and Excel are great when you first start out, but as your company keeps growing, so does the spreadsheet or worse, people start making copies of it and updating them separately. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Then one day you find yourself procrastinating an email because you’re scared to dive into the Frankenstein “Contact” doc you’ve created. </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Stop pushing the limits of Excel and get </strong><a href="https://fieldbook.com/?utm_source=hustle&utm_medium=email&utm_campaign=native" target="_blank" style="color: #ed4d1f;text-decoration: none"><strong>Fieldbook</strong></a></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Designed for people who rely on spreadsheets, but need a little more power under the hood, <a href="https://fieldbook.com/?utm_source=hustle&utm_medium=email&utm_campaign=native" target="_blank" style="color: #ed4d1f;text-decoration: none">Fieldbook</a> does everything from task management, to inventory, to managing contacts. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Their database system requires zero effort to learn and it’s a game changer when it comes organizing and searching your data.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Plus, unlike some larger systems, <a href="https://fieldbook.com/?utm_source=hustle&utm_medium=email&utm_campaign=native" target="_blank" style="color: #ed4d1f;text-decoration: none">Fieldbook</a> doesn’t cost hundreds of dollars a month. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">If your company’s had one too many Excel or Sheets fires, upgrade your engine and take advantage of their <a href="https://fieldbook.com/?utm_source=hustle&utm_medium=email&utm_campaign=native" target="_blank" style="color: #ed4d1f;text-decoration: none">current sale</a>: just $10 per user per month<strong>. </strong></p> </td> </tr> <tr> <td id="ender" style="padding-top: 54px"> </td> </tr> <p><!-- END ADVERTORIAL --></p> <p> <!-- START FOOTER WITH PICS --></p> <tr> <td style="padding-bottom: 5px;text-align: center" align="center"> <span class="sg-image" style="float: none;text-align: center"><a href="http://thehustle.co/daily?utm_source=daily&utm_medium=email&utm_campaign=bottom%20logo" target="_blank" style="color: #ed4d1f;text-decoration: none"><img 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