There goes the neighborhood…

</p> <p><!--[if !mso]>>--></p> <p> <!--<br /><!--[if (gte mso 9)|(IE)]>--></p> <p> table {border-collapse: collapse;}<br /> table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}<br /> img {-ms-interpolation-mode: bicubic;}</p> <p><![CDATA[body {<br /> color: #000000;<br /> }<br /> body a {<br /> color: #ed4d1f; text-decoration: none;<br /> }<br /> body {<br /> font-family: arial, sans-serif;<br /> }<br /> @media screen and (max-width:480px) {<br /> .preheader .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> .preheader .leftColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> table[class="wrapper-<a href="http://blog.doral360.com/2000/01/01/mobile/" title="mobile on DORAL 360">mobile</a>"] {<br /> width: 100% !important; table-layout: fixed;<br /> }<br /> img[class="max-width"] {<br /> height: auto !important;<br /> }<br /> a[class="bulletproof-button"] {<br /> display: block !important; width: auto !important; font-size: 80%; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> // 2 columns #templateColumns {<br /> width: 100% !important;<br /> }<br /> .templateColumnContainer {<br /> display: block !important; width: 100% !important; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> }<br /> ]]></p> <div class="webkit" style="font-family: arial, sans-serif"> <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 100% !important" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" valign="top" width="100%"> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" class="outer" role="content-container" width="100%"> <tbody> <tr> <td width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" style="max-width: 600px;padding: 0 0px;width: 100%" width="100%"> <tbody> <tr> <td align="left" bgcolor="#FFFFFF" role="modules-container" style="color: #000000;padding: 0px;text-align: left" width="100%"> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module preheader preheader-hide" role="module" style="color: transparent;height: 0;width: 0" width="100%"> <tbody> <tr> <td role="module-content"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"> </td> </tr> </tbody> </table> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module footer" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" style="padding: 10px 0px"> <table align="center" border="0" cellpadding="0" cellspacing="0" style="padding: 0 5px" width="100%"> <tbody><!-- START DYNAMIC CONTENT --><br /><!-- START HEADER --></p> <tr role="module-content"> <td align="center" class="templateColumnContainer" valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr id="intro"> <td colspan="2" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 18px;letter-spacing: -1px;line-height: 120%;padding: 20px 0">Word on the street is <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a> will be taking over another 250k square ft in SF.</td> </tr> <tr style="vertical-align: bottom"> <td class="leftColumnContent" role="column-one" style="height: 100%;padding-top: 20px"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=top%20logo" target="_blank" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 24px;font-weight: bold;line-height: 100%;text-decoration: none">The Hustle</a></td> <td class="rightColumnContent" role="column-two" style="font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;height: 100%;line-height: 18px;text-align: right" align="right">Tues, Jul 11</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="module" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" role="module-content" style="padding-top: 10px" valign="top"> <a href="https://takecareof.com/?utm_medium=affiliate&utm_source=hustle&utm_campaign=hustle_n&utm_content=2weeks" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/07/7.11.airbnb28careof29_20170711134002.jpg" style="height: auto;width: 100%" /></a> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END HEADER --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>SCOOP: Airbnb leases Zynga’s office space </strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Last night, we received an internal email from an anonymous, verified source at <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a> confirming that the company has officially signed a multi-year, 5-story lease at Zynga’s headquarters in San Francisco’s SOMA district.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The deal will allegedly be the largest office lease in the city this year and make them one of the biggest corporate tenants in SF.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">According to the email:</p> <ul style="margin: 0;padding-bottom: 14px;padding-left: 24px"> <li style="line-height: 120%;padding: 4px 0">“<em>Phase 1 will begin in 2018 and will deliver 3 floors of space ready to occupy by 2019.</em>”</li> <li style="line-height: 120%;padding: 4px 0">“<em>Phase 2 will commence in 2020, and by 2021, [<a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a> will] be the sole occupants of the east tower at 650 Townsend (the Landlord will continue to occupy the west tower).</em>”</li> </ul> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>“The Landlord”</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">AKA, Zynga. The gaming company bought its expansive 650 Townsend St. headquarters for $228M in 2012 at the height of their Farmville success. Later that year, their stock tanked 75% due to the rise of <a href="http://blog.doral360.com/2000/01/01/mobile/" title="mobile on DORAL 360">mobile</a> gaming — and they’ve never fully bounced back.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Back in May, <a href="https://www.theinformation.com/airbnb-negotiating-big-sf-office-expansion" target="_blank" style="color: #ed4d1f;text-decoration: none"><em>The Information</em></a> (paywall) speculated that the lease could cost upwards of $15m/year, based on current rent prices in the Bay.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Meanwhile, Airbnb is taking over the neighborhood</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Despite recent <a href="https://techcrunch.com/2017/05/01/airbnb-settles-lawsuit-with-san-francisco/" target="_blank" style="color: #ed4d1f;text-decoration: none">legal battles</a> with SF over new rental laws which have made it more difficult for hosts to obtain rental licenses, <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a> has no intention of leaving its home base.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The new office space is just a block from <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a>’s current HQ in the South of Market (SOMA) neighborhood, and could allow them to double their current SF headcount to about 3k employees.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Zynga declined to comment on this story, and <a href="http://www.airbnb.com/c/ijimenez21" target="_blank" title="Airbnb on DORAL 360">Airbnb</a> didn’t respond to our email requests.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Probably because the rental site ended its email to employees with a vote of trust: “<em>We trust that you’ll keep this confidential until we make the public announcement.</em>”</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/airbnb-signs-zynga?utm_source=daily&utm_medium=email&utm_campaign=7%2F11-Airbnb&utm_content=airbnb-signs-zynga" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/07/dqVouuf-4.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/airbnb-signs-zynga?utm_source=daily&utm_medium=email&utm_campaign=7%2F11-Airbnb&utm_content=airbnb-signs-zynga" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Just between you and us…</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Facetopia</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Over the past few months, FB’s been talkin’ a pretty big game about their new initiative to build a “global community.” It seems they’re now making good on that promise — quite literally. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">They’ll be building a <a href="https://www.recode.net/2017/7/7/15935032/facebook-mark-zuckerberg-new-campus-expansion-willow-menlo-park" target="_blank" style="color: #ed4d1f;text-decoration: none">“mixed-use village”</a> at their headquarters in Menlo Park, CA, featuring not just office buildings, but a grocery store, a pharmacy, and 1,500 apartments that will be open to the public.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Per FB’s <a href="https://newsroom.fb.com/news/2017/07/investing-in-menlo-park-and-our-community/" target="_blank" style="color: #ed4d1f;text-decoration: none">blog post</a> yesterday, “Willow Campus” will provide services, housing, and transit solutions that the local government has so far failed to provide.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So if the State can’t get the job done… </p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Facebook will be its own mayor</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The tech boom in Silicon Valley has drawn thousands of people to the area, and put a huge strain on the region’s infrastructure in the process.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Transit lines provided by the city simply weren’t designed to carry the current load of commuters. Just last spring, a BART engineer took to Twitter to <a href="http://www.sfgate.com/bayarea/article/BART-can-t-keep-pace-with-rising-crush-loads-6192950.php" target="_blank" style="color: #ed4d1f;text-decoration: none">sound off</a> about the train’s crumbling state of affairs, saying that the track had “reached the end of its useful life.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">This, coupled with skyrocketing rent prices, has left locals understandably upset with the encroaching mega-companies. So, the Jolly Blue Giant has set out to right this injustice by creating an idyllic town in its likeness.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Willow will address these shortcomings by working with the community to build a transit center, as well as below-market rate housing, supplemented by their $18.5m <a href="https://newsroom.fb.com/news/2016/12/a-partnership-to-strengthen-our-local-community/" target="_blank" style="color: #ed4d1f;text-decoration: none">Catalyst Housing Fund</a>.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Which is either great… or terrifying</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s difficult to say how a social media utopia will manifest itself IRL. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Will it be an agrarian society, wherein the people till the land in exchange for Farm Coins? Group-based dormitories for “cute dog lovers <3” and “fans of <em>Chef’s Table</em>?” Or… just a thousand people walking around poking each other? </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Only time will tell. </p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/facebook-building-housing-headquartes?utm_source=daily&utm_medium=email&utm_campaign=7%2F11-Airbnb&utm_content=facebook-building-housing-headquartes" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/07/dqVouuf-5.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/facebook-building-housing-headquartes?utm_source=daily&utm_medium=email&utm_campaign=7%2F11-Airbnb&utm_content=facebook-building-housing-headquartes" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Can’t block your neighbors</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Hollywood: part 2</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Roger Ebert famously <a href="http://www.newsweek.com/roger-ebert-sequels-and-unoriginality-hollywood-67595" target="_blank" style="color: #ed4d1f;text-decoration: none">wrote</a> that “no movie executive has ever been fired for greenlighting a sequel.”</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">He was referring to one of Hollywood’s core tenets: sequels, reboots, and adaptations almost <em>always</em> bring in the dough. So far, 2017 has proved this in grand fashion: only 4 of this year’s <a href="http://www.boxofficemojo.com/yearly/chart/?yr=2017" target="_blank" style="color: #ed4d1f;text-decoration: none">25 highest-grossing films</a> are originals.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>The big hitters</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Of these original 4 films, only one cracked the top 10 (Get Out, at #7). Split came in at #11, and the other 2 — Snatched (#24) and The Great Wall (#25) — barely made the cut.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The rest of the top 25 grossers are populated by the likes of Beauty and the Beast (a reprise), The Fate of the Furious (a franchise film), and Power Rangers (never let the dream die).</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>But why?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The average sequel makes <a href="https://www.vox.com/2016/6/10/11892330/worst-movie-sequels" target="_blank" style="color: #ed4d1f;text-decoration: none">$165m</a> — more than 8x the average original release. And that’s largely because sequels capitalize on the success of previously successful movies, regardless of quality.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">For instance, Grown Ups (2010) got an abysmally bad Metacritic score of 30 points, yet made $270m. In an ideal world, such a crappy movie wouldn’t deserve a sequel. But somehow Grown Ups 2, which got an even worse score (19 points), still managed to gross $247m.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/reboots-sequels-franchise?utm_source=daily&utm_medium=email&utm_campaign=7%2F11-Airbnb&utm_content=reboots-sequels-franchise" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/07/dqVouuf-6.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/reboots-sequels-franchise?utm_source=daily&utm_medium=email&utm_campaign=7%2F11-Airbnb&utm_content=reboots-sequels-franchise" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Blame Adam Sandler</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Cool kid Amazon punks the Geek Squad </strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s official: <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> has decided to pants another industry in front of the entire class.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Yesterday, <a href="https://www.recode.net/2017/7/10/15947690/best-buy-stock-drop-amazon-geek-squad-competitor" target="_blank" style="color: #ed4d1f;text-decoration: none">Recode</a> announced that the company has been stealthily readying a tour de force of nerds to provide free 45-minute in-home <a href="http://money.cnn.com/2017/07/10/technology/amazon-smart-home-services-geek-squad/index.html" target="_blank" style="color: #ed4d1f;text-decoration: none">software consultations</a>, putting them in direct competition with <a href="http://www.bestbuy.com" target="_blank" title="Best Buy on DORAL 360">Best Buy</a>’s <a href="https://www.google.com/search?q=geek+squad&safe=off&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjQ34yyu4DVAhUY6GMKHUdJBy0Q_AUIDCgD&biw=1279&bih=723#imgrc=1L6rvp8dhBVlCM:" target="_blank" style="color: #ed4d1f;text-decoration: none">Geek Squad</a>.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>And almost immediately, Best Buy felt the heat</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">On Friday, <a href="http://www.bestbuy.com" target="_blank" title="Best Buy on DORAL 360">Best Buy</a>’s stock closed at $57.87 per share. After news of <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a>’s challenge broke Monday morning, shares promptly fell 7%. That’s a <a href="https://www.recode.net/2017/7/10/15947690/best-buy-stock-drop-amazon-geek-squad-competitor" target="_blank" style="color: #ed4d1f;text-decoration: none">freakin’ $1B loss</a> in market cap in the span of a few hours.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And hey, <a href="http://www.bestbuy.com" target="_blank" title="Best Buy on DORAL 360">Best Buy</a> kind of deserves it — Geek Squad has been getting horrendously <a href="https://www.consumeraffairs.com/retail/best_buy_geek_squad.html" target="_blank" style="color: #ed4d1f;text-decoration: none">bad consumer reviews</a> for years now. Not to mention, their “geeks” have repeatedly been caught <a href="http://www.sfgate.com/living/article/The-Geek-Squad-s-ongoing-porn-problem-Bloggers-2504293.php" target="_blank" style="color: #ed4d1f;text-decoration: none">downloading porn</a> from clients’ computers.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>But it’s not really about Amazon having a better service </strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In the wake of the company’s <a href="http://www.vanityfair.com/news/2017/07/amazon-unveils-geek-squad-competitor" target="_blank" style="color: #ed4d1f;text-decoration: none">Whole Foods acquisition</a>, a collective $40B was pulled from competing food delivery services. The biggest player in the space, Blue Apron, had to slash its IPO price by $1B, and its stock fell 20%.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">A mere <a href="https://www.fool.com/investing/2017/06/09/how-amazoncom-caused-cvs-healths-shares-to-drop-6.aspx" target="_blank" style="color: #ed4d1f;text-decoration: none">rumor</a> of <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> entering the pharmacy space caused CVS stock to drop 6%.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It seems like all <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> has to do to tank its competitors is announce an entry into their market.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/amazon-software-consultants?utm_source=daily&utm_medium=email&utm_campaign=7%2F11-Airbnb&utm_content=amazon-software-consultants" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/07/dqVouuf-7.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/amazon-software-consultants?utm_source=daily&utm_medium=email&utm_campaign=7%2F11-Airbnb&utm_content=amazon-software-consultants" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Bad week for geeks</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="height: 50px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START READS --></p> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><span class="sg-image"><img height="30" src="http://blog.doral360.com/wp-content/uploads/2017/07/78b962546d110cba507045f6eb68911ca711811778f9d87500679f862d93f4ceb33ef31f10480e6ec981305fe96b04ba38fd095ee1fa4a01a1f67799921d6f1c.jpg" style="height: 30px;width: 30px" width="30" /></span></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 190px" align="center" bgcolor="#000000">a few good reads</td> </tr> </tbody> </table> </td> </tr> <tr> <td style="padding-bottom: 20px"> </td> </tr> <tr id="review"> <td bgcolor="#ffffff" valign="top" style="padding: 0px"> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px">The worst waiter in history (<a href="https://priceonomics.com/the-worst-waiter-in-history/" target="_blank" style="color: #ed4d1f;text-decoration: none">Priceonomics</a>)</h4> <p dir="ltr" style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">If you think the Soup Nazi from Seinfeld was farfetched, then you don’t know the legendary Edsel Ford of San Francisco’s Sam Wo restaurant. Known for cursing at customers, mistaking orders, and straight up denying people food, he became a legend in his own right.</p> </td> </tr> <tr id="review"> <td bgcolor="#ffffff" valign="top" style="padding: 0px"> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px">The first business incubator was literally an incubator (<a href="https://www.wired.com/story/how-a-1950s-egg-farm-hatched-the-modern-startup-incubator" target="_blank" style="color: #ed4d1f;text-decoration: none">WIRED</a>)</h4> <p dir="ltr" style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Like, for chickens. Back in 1950’s upstate New York, a local family empire needed to fill a large, aging, industrial building. The answer: hatching chickens (and businesses).</p> </td> </tr> <tr id="review"> <td bgcolor="#ffffff" valign="top" style="padding: 0px"> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px">Startup schools (<a href="https://www.nytimes.com/2017/06/06/technology/tech-billionaires-education-zuckerberg-facebook-hastings.html?action=click&region=SF&module=bizseriespromo&mtrref=www.nytimes.com" target="_blank" style="color: #ed4d1f;text-decoration: none">New York Times</a>)</h4> <p dir="ltr" style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Marc Benioff, Reed Hastings, and Mark Zuckerberg are well known for their ability to build a business. But do the same growth principles they’ve mastered in tech translate to our nation’s public schools?</p> </td> </tr> <tr id="review"> <td bgcolor="#ffffff" valign="top" style="padding: 0px"> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px">“I’ve automated my job — should I tell my employer?” (<a href="https://workplace.stackexchange.com/questions/93696/is-it-unethical-for-me-to-not-tell-my-employer-i-ve-automated-my-job" target="_blank" style="color: #ed4d1f;text-decoration: none">Stack Exchange</a>)</h4> <p dir="ltr" style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">You’ve been at your monotonous job 2 years and have figured how to automate in 10 minutes what took the previous guy a month. Do you tell your boss and risk losing your job, or milk the paycheck? A fascinating forum discussion. </p> </td> </tr> <tr id="review"> <td bgcolor="#ffffff" valign="top" style="padding: 0px"> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px">A man keeps ramming his car into government <a href="http://www.jdoqocy.com/click-7018157-10713268" target="_blank" title="statues on DORAL 360">statues</a> (<a href="https://www.washingtonpost.com/news/acts-of-faith/wp/2017/06/28/why-one-man-keeps-ramming-his-car-into-ten-commandments-statues-on-government-property/?utm_term=.8a307bb6a485" target="_blank" style="color: #ed4d1f;text-decoration: none">Washington Post</a>)</h4> <p dir="ltr" style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">We’re talking 3 tons of granite. And Michael Tate Reed — an alleged “serial destroyer of Ten Commandments monuments” — is plowing through them for the sake of “freedom…” or something like that. </p> </td> </tr> <tr> <td style="padding-bottom: 50px"> </td> </tr> <p><!-- END READS --></p> <p> <!-- START ADVERTORIAL --></p> <tr> <td style="font-family: 'Courier New',serif;text-align: center" align="center">This edition of The Hustle was brought to you by</td> </tr> <tr> <td> <a href="https://takecareof.com/?utm_medium=affiliate&utm_source=hustle&utm_campaign=hustle_n&utm_content=2weeks" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/07/careof_20170711004258.jpg" style="height: 100px;width: 250px" /></a> </td> </tr> <tr id="sponsored"> <td bgcolor="#ffffff" role="module-content"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>“Drink water and eat plenty of vitamins”</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s advice repeated by moms everywhere, and while it may sound good in theory, what does it actually mean?</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Like, how much even is “plenty” of vitamins — and which ones are you supposed to take? 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