“Bless their little hearts”

</p> <p><!--[if !mso]>>--></p> <p> <!--<br /><!--[if (gte mso 9)|(IE)]>--></p> <p> table {border-collapse: collapse;}<br /> table, td {mso-table-lspace: 0pt;mso-table-rspace: 0pt;}<br /> img {-ms-interpolation-mode: bicubic;}</p> <p><![CDATA[body {<br /> color: #000000;<br /> }<br /> body a {<br /> color: #ed4d1f; text-decoration: none;<br /> }<br /> body {<br /> font-family: arial, sans-serif;<br /> }<br /> @media screen and (max-width:480px) {<br /> .preheader .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent div {<br /> text-align: right !important;<br /> }<br /> .footer .rightColumnContent span {<br /> text-align: right !important;<br /> }<br /> .preheader .rightColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> .preheader .leftColumnContent {<br /> font-size: 80% !important; padding: 5px 0;<br /> }<br /> table[class="wrapper-<a href="http://blog.doral360.com/2000/01/01/mobile/" title="mobile on DORAL 360">mobile</a>"] {<br /> width: 100% !important; table-layout: fixed;<br /> }<br /> img[class="max-width"] {<br /> height: auto !important;<br /> }<br /> a[class="bulletproof-button"] {<br /> display: block !important; width: auto !important; font-size: 80%; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> // 2 columns #templateColumns {<br /> width: 100% !important;<br /> }<br /> .templateColumnContainer {<br /> display: block !important; width: 100% !important; padding-left: 0 !important; padding-right: 0 !important;<br /> }<br /> }<br /> ]]></p> <div class="webkit" style="font-family: arial, sans-serif"> <table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" class="wrapper" style="width: 100% !important" width="100%"> <tbody> <tr> <td bgcolor="#FFFFFF" valign="top" width="100%"> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" class="outer" role="content-container" width="100%"> <tbody> <tr> <td width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr> <td> <!--[if (gte mso 9)|(IE)]>--></p> <table width="600" align="center" cellpadding="0" cellspacing="0" border="0"> <tr> <td> <table align="center" border="0" cellpadding="0" cellspacing="0" style="max-width: 600px;padding: 0 0px;width: 100%" width="100%"> <tbody> <tr> <td align="left" bgcolor="#FFFFFF" role="modules-container" style="color: #000000;padding: 0px;text-align: left" width="100%"> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module preheader preheader-hide" role="module" style="color: transparent;height: 0;width: 0" width="100%"> <tbody> <tr> <td role="module-content"> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"> </td> </tr> </tbody> </table> <table align="center" border="0" cellpadding="0" cellspacing="0" class="module footer" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" style="padding: 10px 0px"> <table align="center" border="0" cellpadding="0" cellspacing="0" style="padding: 0 5px" width="100%"> <tbody><!-- START DYNAMIC CONTENT --><br /><!-- START HEADER --></p> <tr role="module-content"> <td align="center" class="templateColumnContainer" valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody> <tr id="intro"> <td colspan="2" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 18px;letter-spacing: -1px;line-height: 120%;padding: 20px 0">— <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> on <a href="http://linksynergy.walmart.com/fs-bin/click?id=f1V28*GJoRU&offerid=223073.10008893&type=3&subid=0" target="_blank" title="Walmart on DORAL 360">Walmart</a>’s “big” announcement.</td> </tr> <tr style="vertical-align: bottom"> <td class="leftColumnContent" role="column-one" style="height: 100%;padding-top: 20px"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=top%20logo" target="_blank" style="color: #000000;font-family: 'Courier New',courier,monospace;font-size: 24px;font-weight: bold;line-height: 100%;text-decoration: none">The Hustle</a></td> <td class="rightColumnContent" role="column-two" style="font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;height: 100%;line-height: 18px;text-align: right" align="right">Mon, Jun 19</td> </tr> </tbody> </table> <table border="0" cellpadding="0" cellspacing="0" class="module" role="module" width="100%"> <tbody> <tr> <td bgcolor="#ffffff" role="module-content" style="padding-top: 10px" valign="top"> <a href="http://synd.co/2sP44G7" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/06/6.19_amazon_20170619053155.jpg" style="height: auto;width: 100%" /></a> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END HEADER --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Haven’t seen people this amped on an acquisition since… well, never </strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Last Friday, <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> <a href="http://money.cnn.com/2017/06/16/investing/amazon-buying-whole-foods/index.html" target="_blank" style="color: #ed4d1f;text-decoration: none">acquired Whole Foods</a> for $13.7B. And the internet lost its mind. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The web was awash with “Whole Foods sure is expensive!” jokes, and many speculated that Bezos had, in fact, <a href="https://www.instagram.com/p/BVZ-FZKFrQ-/?taken-by=fuckjerry&hl=en" target="_blank" style="color: #ed4d1f;text-decoration: none">purchased it accidentally</a> on Alexa.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In just 23 years, <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> has grown from selling us books online to permeating into every aspect of our lives. And now they’re looking to become a major player in the produce world.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>The numbers check out</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">This acquisition marks <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a>’s biggest purchase to-date by a tremendous margin (<a href="https://venturebeat.com/2017/06/16/amazons-5-biggest-acquisitions-of-all-time/" target="_blank" style="color: #ed4d1f;text-decoration: none">next largest</a> being Zappos at $1.2B). </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And so far, it seems to be a prudent one: after the deal closed, <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a>’s market cap <a href="http://www.cnbc.com/2017/06/16/after-its-stock-pop-amazon-will-get-whole-foods-essentially-for-free.html" target="_blank" style="color: #ed4d1f;text-decoration: none">appreciated by $15.6B</a>, meaning they essentially got Whole Foods for free — and then some. <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> can now look forward to Whole Foods’ <em>$16B</em> per year sales figures.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As mainstream grocery stores beef up their organic food offerings, Whole Foods has struggled to compete on price — an issue <a href="http://www.amazon.com/?_encoding=UTF8&camp=1789&creative=9325&linkCode=ur2&tag=cosmicbrecomo-20" target="_blank" title="Amazon on DORAL 360">Amazon</a> is in a *prime* position to fix.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>We love a good gourd as much as the next person…</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But seriously, why is Bezos so <a href="https://qz.com/1008027/why-did-amazon-buy-whole-foods-ceo-jeff-bezos-is-obsessed-with-groceries/" target="_blank" style="color: #ed4d1f;text-decoration: none">obsessed</a> with produce?</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Since launching its first drive-thru grocery store, “AmazonFresh,” six years ago, Amazon has been trying with minimal success to make a dent in the online grocery space. As of now, even Prime customers still like to inspect their apples in person.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">The move gives Amazon access to Whole Foods’ 460 stores in the US, Canada, and Britain — most of which are well-located in desireable areas. Amazon is likely to utilize these as distribution centers for Amazon Fresh. After all, it’s easier to buy 460 physical distribution sites than to build them from scratch.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">It’s a great way for Amazon to integrate into the $800B grocery business, and people’s daily shopping habits.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>A strategy Walmart knows all too well</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Analysts are seeing this as a <a href="https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html?mtrref=undefined&gwh=D33AB9E9913293BDC4822B4050854BBC&gwt=pay" target="_blank" style="color: #ed4d1f;text-decoration: none">power move</a> on the largest grocer in the US, <a href="http://linksynergy.walmart.com/fs-bin/click?id=f1V28*GJoRU&offerid=223073.10008893&type=3&subid=0" target="_blank" title="Walmart on DORAL 360">Walmart</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">While Wally’s been trying to catch up in the the digital department by acquiring hip online clothing brands, Amazon is coming in hot from the other side of the fence — growing from an online model to having a physical retail presence across the country.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Whoever can win the grocery battle will likely win the e-commerce war, so prepare for a heck of a show… And rock-bottom prices for almond butter.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/amazon-buys-whole-foods-14-billion?utm_source=daily&utm_medium=email&utm_campaign=6%2F19%20-%20Amazon&utm_content=amazon-buys-whole-foods-14-billion" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/06/dqVouuf-28.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/amazon-buys-whole-foods-14-billion?utm_source=daily&utm_medium=email&utm_campaign=6%2F19%20-%20Amazon&utm_content=amazon-buys-whole-foods-14-billion" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">“European peanuts” as we call ‘em</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Meanwhile, at Walmart…</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Elsewhere on Friday, a <a href="http://linksynergy.walmart.com/fs-bin/click?id=f1V28*GJoRU&offerid=223073.10008893&type=3&subid=0" target="_blank" title="Walmart on DORAL 360">Walmart</a> exec waited with bated breath as the news of his company’s <a href="https://mobile.nytimes.com/2017/06/16/business/walmart-bonobos-merger.html?smid=fb-nytimes&smtyp=cur&referer=http://m.facebook.com" target="_blank" style="color: #ed4d1f;text-decoration: none">$310m Bonobos acquisition</a> hit the internet.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><em>Wait’ll people get a load of this, </em>he thought. <em>They are gonna FLIP</em>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Sadly, in the shadow of Amazon’s big announcement, the news fell a little flat — and what’s worse, the attention it did get was mostly negative.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Turns out, a lot of people hate Walmart</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Bonobos launched in 2007 and quickly built a cult following online among bros looking for nice-fitting khakis with patterned pockets. With its customer service “ninjas” and <a href="http://www.businessinsider.com/bonobos-changes-return-policy-2016-5" target="_blank" style="color: #ed4d1f;text-decoration: none">socially-conscious</a> marketing, the company grew into the largest e-commerce apparel brand in America.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">So, when Bonobos <a href="https://www.facebook.com/bonobos/" target="_blank" style="color: #ed4d1f;text-decoration: none">posted news</a> of the <a href="http://linksynergy.walmart.com/fs-bin/click?id=f1V28*GJoRU&offerid=223073.10008893&type=3&subid=0" target="_blank" title="Walmart on DORAL 360">Walmart</a> acquisition on its Facebook page on Friday, its customer base — eco-minded do-gooders — reacted with utter disdain. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">“You’re joining an organization that your customer base loathes,” wrote one angry ex-customer. Nearly two-thirds of the 693 comments echoed similar sentiments.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Bonobos CEO, Andy Dunn, swiftly <a href="https://medium.com/@dunn/the-future-of-brands-6682841bd4" target="_blank" style="color: #ed4d1f;text-decoration: none">responded</a> with a Medium post calling the move an exciting opportunity to build a “brand of the future,” but Bono-bros didn’t buy it.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>The dangers of selling out</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As we mentioned, <a href="http://linksynergy.walmart.com/fs-bin/click?id=f1V28*GJoRU&offerid=223073.10008893&type=3&subid=0" target="_blank" title="Walmart on DORAL 360">Walmart</a>, which also bought womens’ clothing retailer, ModCloth, earlier this year (to similar <a href="https://www.themarysue.com/modcloth-has-been-sold-to-walmart-and-their-customers-are-pissed/" target="_blank" style="color: #ed4d1f;text-decoration: none">negative press</a>), is clearly looking to make a stand against Amazon’s e-commerce dominance.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But if they want to be a true player, they are going to have to work some magic on their ethics and brand identity. Millennials love a good sale on khakis — but not from a sell-out.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/walmart-buys-bonobos?utm_source=daily&utm_medium=email&utm_campaign=6%2F19%20-%20Amazon&utm_content=walmart-buys-bonobos" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/06/dqVouuf-29.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/walmart-buys-bonobos?utm_source=daily&utm_medium=email&utm_campaign=6%2F19%20-%20Amazon&utm_content=walmart-buys-bonobos" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">I only buy artisanal khakis, bro</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>France has a fever…</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">And the only prescription is more cow juice.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">An increase in dairy demand from Asian countries has made <a href="https://www.theguardian.com/world/2017/jun/14/sacre-beurre-fears-croissant-price-france-butter-shortage" target="_blank" style="color: #ed4d1f;text-decoration: none">milk scarce</a> across Europe, causing the wholesale price of butter in France to nearly double in the past year.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Why is Asia so down with milk now?</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Asian countries aren’t historically known for their dairy consumption. In fact, a huge percentage of Asians (as high as 90% in some East Asian countries) are <a href="https://qz.com/402455/china-is-the-third-largest-milk-producing-country-even-though-most-asians-are-lactose-intolerant/" target="_blank" style="color: #ed4d1f;text-decoration: none">lactose-intolerant</a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">But the rise of incomes, diet changes, and an increasing number of dairy-centric Western food chains (like Baskin-Robbins and Pizza Hut) trying to win over consumers, have all been responsible for a boost in milk consumption.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>And now France’s 30k bakeries are feeling the heat </strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Adding insult to injury, the limited milk supply often goes to make cheese and cream first. This makes butter an especially hot commodity for bakers.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Unfortunately, iconic French pastries like croissants and pain au chocolat are pretty much 25% butter, so best-case scenario is a $12 muffin. Worst case? A full-on shortage.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/french-butter-shortage?utm_source=daily&utm_medium=email&utm_campaign=6%2F19%20-%20Amazon&utm_content=french-butter-shortage" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/06/dqVouuf-30.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/french-butter-shortage?utm_source=daily&utm_medium=email&utm_campaign=6%2F19%20-%20Amazon&utm_content=french-butter-shortage" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">Paula Dean wakes in a cold sweat</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="border-bottom-color: #dddddd;border-bottom-style: solid;border-bottom-width: 1px;height: 30px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START BRIEF --></p> <tr id="news1"> <td> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Checkmate</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Late on a Saturday night, Chess.com CEO Erik Allebest started getting dozens of text messages from his friends, telling him that his iOS chess app had crashed.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">As it turned out, Allebest’s app was <em>so</em> immensely popular that it <a href="https://qz.com/1005230/chess-coms-ios-app-inadvertently-broke-the-mathematical-limits-of-older-apple-devices/" target="_blank" style="color: #ed4d1f;text-decoration: none">broke the mathematical limitations</a> of older iPhone models.</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Ah, the curse of being cool</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Simply put, computers set limits on how big numbers can be. With something like a chess app, each game gets an identifying number: the first game played is #1, the 50th is #50, and so on.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Back when Chess.com launched its iOS app, iPhones had 32-bit memory. These machines are capable of displaying game numbers up to 2,147,483,647.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Problem is, on Saturday, someone played the <a href="https://www.chess.com/news/view/the-unique-reason-the-broken-now-fixed-chess-com-app-made-headlines-6918" target="_blank" style="color: #ed4d1f;text-decoration: none">2,147,483,648th game</a> — and suddenly, the app crashed for everyone on a mid-2013 or older iPhone (before the 64-bit model came out).</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>This problem isn’t unprecedented</strong></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Back when machines were limited to 8-bit integers (a max number of 255), a glitch in the original Pac-Man allowed players to roll over to level 256, which would just be a jumbled, unbeatable mess.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In 2014, the massive hit “Gangnam Style” famously broke YouTube’s 2 billion view mark — and Youtube had to <a href="https://arstechnica.com/business/2014/12/gangnam-style-overflows-int_max-forces-youtube-to-go-64-bit/" target="_blank" style="color: #ed4d1f;text-decoration: none">upgrade</a> to a 64-bit integer.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Moral of the story: If you’re a creator and you build something so popular it breaks the technical limitations of a machine, consider yourself badass.</p> </td> </tr> <p><!-- START LINK --></p> <tr> <td id="link" style="padding: 10px 0"> <table class="emailshare" style="border-spacing: 0;font-family: 'Arial',sans-serif"> <tbody> <tr> <td style="background: #000000;border: 2px solid #000000;height: 21px;padding: 0;text-align: center;vertical-align: middle;width: 21px" align="center" bgcolor="#000000" valign="middle"><span class="sg-image" style="float: none;text-align: center"><a href="https://thehustle.co/chess-broke-the-internet?utm_source=daily&utm_medium=email&utm_campaign=6%2F19%20-%20Amazon&utm_content=chess-broke-the-internet" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="12" src="http://blog.doral360.com/wp-content/uploads/2017/06/dqVouuf-31.png" style="height: 12px;width: 12px" width="12" /></a></span></td> <td style="padding: 0;vertical-align: top" valign="top"> <table class="fbshare" style="border-spacing: 0"> <tbody> <tr> <td style="border-color: #000;border-style: solid;border-width: 2px 2px 2px 0;padding: 0 8px;vertical-align: middle" valign="middle"><a href="https://thehustle.co/chess-broke-the-internet?utm_source=daily&utm_medium=email&utm_campaign=6%2F19%20-%20Amazon&utm_content=chess-broke-the-internet" target="_blank" style="color: #000000;font-size: 12px;font-weight: bold;line-height: 21px;text-decoration: none">The limit does exist</a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> </td> </tr> <p><!-- END LINK --></p> <tr> <td id="break1" style="height: 50px"> </td> </tr> <p><!-- END BRIEF --></p> <p> <!-- START REVIEW --></p> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px"> <table style="border-spacing: 0;width: 100%"> <tbody> <tr> <td style="height: 8px"> </td> <td rowspan="2" style="padding: 0;text-align: right;vertical-align: bottom" align="right" valign="bottom"><span class="sg-image"><img height="30" src="http://blog.doral360.com/wp-content/uploads/2017/06/3fffb88e5f1f4a9897c7195c5c79dd651e41970e597650d325f89396bc431ab5afd463e7960d00035c13f00ad3a0338788968dee9dda953b4e27819a742875bc-1.jpg" style="height: 30px;width: 46px" width="46" /></span></td> </tr> <tr> <td style="background: #000000;color: #ffffff;font-family: 'Courier New',courier,monospace;font-size: 12px;font-weight: bold;letter-spacing: 1px;padding: 8px 10px 5px;text-align: center;width: 190px" align="center" bgcolor="#000000">monday morning review</td> </tr> </tbody> </table> </td> </tr> <tr id="review"> <td bgcolor="#ffffff" valign="top" style="padding-bottom: 50px"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Great folks grow tall oaks</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">In the summer of 2014, while figuring out what type of startup I wanted to build, I decided that <a href="http://secure.hostgator.com/~affiliat/cgi-bin/affiliates/clickthru.cgi?id=wafook168-" target="_blank" title="hosting on DORAL 360">hosting</a> an event where world-class entrepreneurs tell their stories and teach a few lessons would help me find my next big idea. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">I threw up a <a href="http://web.archive.org/web/20140704120407/http://www.hustlecon.com/" target="_blank" style="color: #ed4d1f;text-decoration: none">shoddy landing page</a>, cold emailed a bunch of CEO’s, rented a <a href="https://vimeo.com/103435994" target="_blank" style="color: #ed4d1f;text-decoration: none">grungy theater</a>, and started writing content nonstop to get the word out (the early email newsletters I sent still make me <a href="http://us7.campaign-archive2.com/?u=3f7cb66d0ac9656fb4719d6a6&id=4ad27c40ca" target="_blank" style="color: #ed4d1f;text-decoration: none">laugh</a>/<a href="http://us7.campaign-archive2.com/?u=3f7cb66d0ac9656fb4719d6a6&id=687c6f6b14" target="_blank" style="color: #ed4d1f;text-decoration: none">cringe</a>). </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Miraculously, 360 people bought tickets in just a handful of weeks. And thus <a href="http://hustlecon.com/" target="_blank" style="color: #ed4d1f;text-decoration: none">Hustle Con</a> was born. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Since then, it’s grown to a 2,500+ person event and we’ve parlayed its success to help us become one of the fastest growing media companies in America. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">We believe we’re well on our way to creating a massive, culture changing media empire — and it all started with little ol’ Hustle Con. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">If you’re new here or have missed our 245 announcements, <a href="http://hustlecon.com/tickets" target="_blank" style="color: #ed4d1f;text-decoration: none"><ins>Hustle Con</ins></a> is happening this Friday. Speakers include Casey Neistat, and a bunch of cool founders from companies like WeWork, ClassPass, and more. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">More important than this one last plug, I hope our little journey so far proves that a) <em>everything </em>starts small and b) whether it’s our team, the event attendees, or all the fun emails you people send us, surrounding yourself with talented, fun, and hardworking people is the <em>only </em>way small things get bigger. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Party on and see some of you <a href="http://hustlecon.com/tickets" target="_blank" style="color: #ed4d1f;text-decoration: none"><ins>this Friday</ins></a>.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">— Sam, CEO of The Hustle</p> </td> </tr> <p><!-- END REVIEW --></p> <p> <!-- START ADVERTORIAL --></p> <tr> <td style="font-family: 'Courier New',serif;text-align: center" align="center">This edition of The Hustle was brought to you by</td> </tr> <tr> <td> <a href="http://synd.co/2sP44G7" target="_blank" style="color: #ed4d1f;text-decoration: none"><img src="http://blog.doral360.com/wp-content/uploads/2017/06/indochino_20170619053122.jpg" style="height: 100px;width: 250px" /></a> </td> </tr> <tr id="sponsored"> <td bgcolor="#ffffff" role="module-content"> <h2 style="font-size: 26px;font-weight: bold;line-height: 120%;margin-bottom: 16px;margin-top: 36px"><strong>Bond doesn’t buy suits off the rack</strong></h2> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">That shiz is custom, yo.</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Think about it: If you’re suiting up for a Casino Royale-level event, do you really want pants that <em>almost </em>fit (when you suck in your belly), or a suit that fits so well you start introducing yourself with your last name first?</p> <h4 style="font-size: 18px;font-weight: bold;margin-bottom: 8px;margin-top: 16px"><strong>Get custom measured suits with </strong><a href="http://synd.co/2sP44G7" target="_blank" style="color: #ed4d1f;text-decoration: none"><strong>Indochino</strong></a></h4> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">With a 10-minute measuring process, Indochino offers the highest quality custom suits — from lapel to <a href="http://synd.co/2sP44G7" target="_blank" style="color: #ed4d1f;text-decoration: none">suit lining</a>. All from the comfort of your own headquarters. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px"><em>Sure, we’d all looovee a custom suit, but I don’t have a bankroll like Daniel Craig.</em></p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Roger that, agent. But <a href="http://synd.co/2sP44G7" target="_blank" style="color: #ed4d1f;text-decoration: none">Indochino’s suits</a> cost just $389. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">That’s ⅓ the typical price of a tailored suit, with the ease of buying something on Amazon. And their suits even come with <a href="http://synd.co/2sP44G7" target="_blank" style="color: #ed4d1f;text-decoration: none">complimentary monograms</a> (unless you don’t want to give away your identity).</p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">Oh and to you Hustlers outside the U.S. that keep emailing us: these guys <a href="http://synd.co/2sP44G7" target="_blank" style="color: #ed4d1f;text-decoration: none">ship internationally</a> – for free. </p> <p style="font-family: arial, sans-serif;font-size: 15px;line-height: 120%;margin: 0;padding-bottom: 12px">We got your 6. Just send us a pic from the wedding (or SPECTRE’s hideout). </p> </td> </tr> <tr> <td id="ender" style="padding-top: 54px"> </td> </tr> <p><!-- END ADVERTORIAL --></p> <p> <!-- START CLEMENTINA FOOTER --></p> <tr> <td style="padding-bottom: 5px;text-align: center" align="center"> <span class="sg-image" style="float: none;text-align: center"><a href="http://thehustle.co/daily?utm_source=daily&utm_medium=email&utm_campaign=bottom%20logo" target="_blank" style="color: #ed4d1f;text-decoration: none"><img height="22" src="http://blog.doral360.com/wp-content/uploads/2017/06/5ac943442b81c850dcbf408620412943c2777df84d15b1a1d1f0cf3b39cfba07a805dca9fd656f17ca7e876c82fa7db72f9f296ef7bbf436d1c743173437bc9f-6.jpg" style="height: 22px;width: 100px" width="100" /></a></span> </td> </tr> <tr id="classifieds"> <td style="border-top-color: #000000;border-top-style: solid;border-top-width: 3px;font-family: 'Arial',sans-serif;padding: 12px 0;text-align: center" align="center"> <table style="width: 100%"> <tbody> <tr> <td style="padding: 5px 0;text-align: center" align="center"><a href="http://thehustle.co/?utm_source=daily&utm_medium=email&utm_campaign=subscribe" target="_blank" style="color: #000000;font-size: 16px;font-weight: bold;padding: 0 8px;text-decoration: none">SUBSCRIBE</a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="http://thehustle.co/jobs?utm_source=daily&utm_medium=email&utm_campaign=jobs" target="_blank" style="color: #000000;font-size: 16px;font-weight: bold;padding: 0 8px;text-decoration: none">JOBS</a></td> <td style="padding: 5px 0;text-align: center" align="center"><a href="http://thehustle.co/advertise?utm_source=daily&utm_medium=email&utm_campaign=advertise" target="_blank" style="color: #000000;font-size: 16px;font-weight: bold;padding: 0 8px;text-decoration: none">ADVERTISE</a></td> <td style="padding: 5px 0;text-align: center" align="center"><a 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11px;font-weight: bold;line-height: 120%;padding: 8px 5px;text-align: center" align="center" bgcolor="#000000">You opted in by signing up, attending an event, or through divine intervention.</td> </tr> <tr> <td style="border-bottom-color: #000000;border-bottom-style: solid;border-bottom-width: 3px;font-family: 'Arial',sans-serif;font-size: 10px;font-weight: bold;letter-spacing: 0.5px;line-height: 120%;padding: 4px;text-align: center" align="center"><a href="https://www.google.com/maps/place/771+Clementina+St,+San+Francisco,+CA+94103/@37.774565,-122.4117562,3a,75y,125.33h,90t/data=!3m6!1e1!3m4!1s71_NiJAY_XiE8XfGcgIhwA!2e0!7i13312!8i6656!4m5!3m4!1s0x808f7e281e3fb04b:0xc2a6fc38cc6033c2!8m2!3d37.7744413!4d-122.4115889!6m1!1e1" target="_blank" style="color: #000000;text-decoration: none">771 CLEMENTINA STREET, SAN FRANCISCO, CA 94103, UNITED STATES</a> • <a href="tel:+1-415-506-7210" style="color: #000000;text-decoration: none">415.506.7210</a></td> </tr> <p><!-- END CLEMENTINA FOOTER 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